Mastering the Art of Adventure: How to Capitalize on the Adventure Hotel Trend
Travel continues to soar at sky-rocketing rates since the pandemic as everyone and their dog seems to want to get out and explore. Among the many trends this year, adventure hotels are at the fore, attracting those guests who are the most active and adventurous. According to the Outdoor Industry Association, the number of outdoor […]
Mobile Marketing Tips for Independent Hoteliers
Mobile is here to stay. It’s quick, convenient, and travelers want to use it to research, book, and share their trips. As of 2021, almost 50 percent of online travel sales happened via mobile, but it isn’t only the booking that occurs there. Many travelers research destinations and lodgings on their phone before opening their […]
8 Ways to Improve Guest Satisfaction and Your Online Reputation
With endless travel booking options, enticing social media posts, and countless online reviews, guests have the pick of the litter and, therefore, increasingly high expectations of lodging providers. Focusing on offering next-level service and boosting your property’s online reputation is your key to standing out from your competitors and maintaining customer loyalty. 1. Gather and […]
How to Make Your Hotel’s Social Media Giveaway a Success
Social media is a critical part of the marketing mix for independent properties and drives internet word of mouth. Succeeding on social media enables you to raise brand awareness and move potential guests along the marketing funnel. One of the ways hotels—and other businesses—increase awareness on social media is through giveaways. Everyone loves free stuff, […]
3 Ways to Break Down Data Silos at Your Hotel
A data silo is a collection of data clustered away in one system, section, or department that other parts of the organization cannot access easily (for instance, if each department had their own excel spreadsheet and refused to share). Data silos present a problem for your property for multiple reasons. They make it challenging to […]
Boost Revenue with Mother’s Day Packages
With Mother’s Day coming up, many properties are enticing moms to stay and play (and brunch!) with special offerings. Like other popular holidays such as Easter, Black Friday, Christmas, and of course Father’s Day, it’s a great opportunity to generate attention and occupancy through value-added packages and activities. Packages Value-added packages are about more than […]
10 Ways Independent Hotels Can Increase Direct Bookings
Creating a strategy to increase direct bookings not only slashes commission fees and increases profit but builds customer relationships and loyalty by offering unique, personalized incentives and services for booking direct. Your direct booking channel is also the only one you have complete control over, so it’s worth cultivating on that basis as well. An […]
Five Ways to Make Your Glamping Operation a Success
These days, camping doesn’t always mean pit toilets and a slowly deflating blow-up mattress. Glamping (glamor + camping) has taken off with a predicted compound annual growth rate of 8.1 percent from 2023 to 2032. It’s a great option for guests who want to see the woods and give themselves a little TLC, including elderly […]
Free Digital Marketing Tools for Independent Hoteliers
From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers! These tools aren’t just budget-friendly (obviously), they also spice up your marketing game without costing a dime—just your time. […]
How to Curate Indoor-Outdoor Spaces Your Guests Will Love
Spring is on its way, and guests will want to venture outside without a snow jacket. However, they don’t need a 50-acre forest and a tent to be able to enjoy nature. You can create indoor-outdoor spaces at your property where they can relax, breathe in the smell of the plants, and sip their spicy […]
How hospitality operators can use AI to work smarter, not harder
***Guest post from Breezeway, a WebRezPro partner*** In today’s rapidly evolving digital landscape, hospitality businesses are constantly seeking innovative ways to enhance their operations, streamline processes, and deliver exceptional customer experiences. With the advent of Artificial Intelligence (AI), lodging operators now have a powerful tool at their disposal to achieve these goals and stay competitive […]
The CLV Golden Ticket: Identify, Attract & Retain Your Most Valuable Guests
Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests. Add in OTA commissions, transaction fees, and even your marketing personnel and your Customer Acquisition Costs (CAC) could go through the roof. The importance of enticing guests to return cannot be overstated, given that customer retention costs less than acquisition—in […]
7 Common Guest Anxieties and How to Address Them
Booking a hotel can make guests anxious. It’s a risk, and they want to be sure that your property is the best choice. There are a myriad of nagging doubts to worry them, from getting lost to forgetting something. Here’s how to resolve those doubts and reassure your guests that you have everything in hand. […]
Hotel Merchandise Ideas to Boost Revenue and Brand Presence
Creating, promoting, and stocking hotel merchandise is a significant undertaking for busy hoteliers. However, the potential payoff can be worth it. Travelers are always looking to take a piece of their destination home with them or for their loved ones. While selling souvenirs in your gift shop isn’t new, hoteliers are taking this concept to […]
3 Ways a Cloud PMS Improves Internal Communication
Both management and hotel staff need access to current, accurate information about the property. For instance, the accounting department needs metrics, such as RevPAR and gross operating profit, while the front desk has to know which rooms are safe to check guests into (lest the guest end up in a room with someone else’s dental […]
How Hotels Can Harness Popular Culture to Make Money
Have you heard of Taylor Swift? Of course. But have you heard of the Swift Effect? CNN recently reported on the phenomenon of the effect Taylor Swift’s Eras Tour is having on the travel industry. As airlines increase seats to locations to coincide with concert dates (bringing enormous wave after wave of Swifties to the […]
Avoid Empty Rooms: How to Attract and Manage Last-minute Bookings
Last-minute bookings are bookings that arrive days, hours, or minutes before the guests do. While these bookings can be trickier to handle (no one likes doing things last minute), they are worthwhile to pursue. A full room turns a profit, while an empty one does not. Here is how to land guests in a hurry. […]
How Small Hotels Can Win Bookings
Being a small, independent hotel competing with big chains can feel like a David and Goliath scenario. While brand giants possess resources you don’t, there are plenty of ways to wield your slingshot and compete for bookings. Chains may have more muscle—and money—behind them, but independent hotels are often nimbler and more creative. Here’s how […]
Hospitality By The Numbers: 40+ Stats You Should Know
You can better manage what you measure. Knowing your numbers lends valuable insight for hoteliers as they plan and strategize for the year ahead. Collected here are various statistics and forecasts to inform you of important global and local trends, revenue drivers, cancellation rates, market insights, and guest/consumer preferences. As you plan your 2024 strategies, […]
A Hotelier’s Guide to Responding to Online Reviews
Consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews help them decide what to buy or where to book, which makes reviews critical to a business’s success. As of 2021, 99.9 percent of US consumers look at them when they shop, at least some of the time. But […]
9 Ways to Drive Traffic to Your Hotel Website
Your hotel website is your carefully designed lobby on the internet, and like your lobby, it needs people to make it work. With strong traffic, a website is a powerful asset. It increases brand awareness, adds to the guest experience, and, most importantly, brings in commission-free bookings. It’s the one online space that is entirely […]
A Hotelier’s Guide to Generating Profitable Revenue
The goal of any business is to make money. But it’s not all about revenue. Think about it this way: If you increase revenue, but costs rise as well, your profit remains the same (or declines), and your business can’t grow. While it’s important to monitor top-line indicators like total revenue and RevPAR, focus on […]
How to Break Barriers to Hotel Tech Adoption
Modern hotel technology can streamline operations, increase revenue, and enhance the guest experience like never before. But investing in new tech can be intimidating, and barriers to adoption can make it seem out of reach… There are costs to consider… People won’t know the new system… Then you have the hassle of transferring your data… […]
Marketing Priorities for Independent Hoteliers This Year
Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […]
