From Outrageous to Outstanding: 5 Imaginative Hotel Marketing Approaches to Get the Creative Juices Flowing
Knowing your clientele and building value-added packages are both good pieces of marketing advice. However, recognizing what to do is quite different than seeing how to do it. Guests seek originality; hoteliers seek inspiration. How does one achieve that indefinable connection to a potential guest? We can’t claim to offer an easy answer to that question (if […]
Location First Marketing: A Hotelier’s Guide
It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary for winning customers. Then the internet happened. Suddenly, people could find what they were looking for online, and everyone became a potential customer, regardless of location. […]
Hoping For Happy Customers? Start With Happy Employees
For anyone in the hospitality industry, customer satisfaction is priority number one. Happy guests become loyal guests whose engagement and advocacy help spread your marketing reach. So how do you ensure customer satisfaction? Of course, quality facilities and amenities are a must, but a quick scan of Trip Advisor proves that exceptional staff play a critical […]
Summer is Coming! How Hoteliers Can Start Preparing Now
The temperature is rising here in the Northern Hemisphere, and summertime is finally in our sights. Hoteliers far and wide are heading into their busiest season as people look forward to enjoying the great weather, longer days, and their children’s time off school. It’s an exciting time for any business, but there are also greater pressures […]
Be the Jazz Musician: Improvise Your Way to a Higher ADR
The Average Daily Rate (ADR) is one of the key metrics to measure the performance of a hotel. Because rooms are priced differently depending on their size, location, and amenities, the ADR (room revenue divided by the rooms sold) helps you understand how much rent is generated by each room on average. Your ADR will fluctuate […]
Is it Crystal Clear? How to Prevent and Manage Cancellations and No-Shows
It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute details arranged, special requests organized, and you’ve even personally handwritten a welcome note to leave on the desk of a high-profile guest. Then, the phone rings or the hours tick by. There’s been a […]
Micro-Moments: The Future of Digital Marketing
American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. So, it’s no surprise that the prominent role they now play has fundamentally changed the way we relate to the world around us. And that includes how we […]
How to Sell Hotel Rooms Without Offering Discounts
Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the idea ‘you get what you pay for’ and discounted rates can indicate a hotel-in-trouble. For many, price determines quality, and price is likely to determine […]
Start the New Year Right: Hospitality Trends for 2018
And just like that, 2017 has passed! We hope you had a wonderful (and profitable!) holiday season, and are excited about the year to come. January is a month for resolutions—an opportunity to reflect on the past year and think of ways to improve in the next. This is just as true for businesses as […]
WebRezPro’s Top 5 Blog Posts of 2017
It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year. Here are the top 5 blog posts […]
Pricing 101: A Guide for Independent Hoteliers
One of the most challenging things for hoteliers is determining how to price inventory. Charging too much will deter customers and increase vacancy, while charging too little can significantly undercut your revenue. It’s not an easy problem to tackle, and there are a few different approaches that can be taken. Here’s a quick overview of […]
Marketing 101: A Guide for Independent Hoteliers
There are a lot of moving parts to juggle when running a hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending to on-site matters. While it’s obviously critical to ensure a quality experience at your hotel, you won’t have any guests to impress if you’re […]
Choosing a Loyalty Program that Works for Independent Hotels
In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests book 50% more rooms each year when they are involved in a loyalty program. That’s a lot of extra revenue! Traditionally, these programs were the […]
Unlocking Mobile Keys for Independent Hotels
The mobile revolution has and continues to impact the hospitality industry in a big way. According to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Survey, incorporating mobile technology into the guest experience results in higher guest satisfaction. This is no surprise considering the ubiquity of smartphones. From Googling the answer to a […]
Getting to Know WebRezPro: Location Module
Hospitality technology of today must be flexible to adapt to the unique and evolving needs of modern accommodation. Not all properties are run the same way. WebRezPro property management system meets the diverse operational requirements of independent accommodation providers through flexible standard features and optional modules. One such module is our Location Module. Designed for […]
Valhalla Resort Hotel
Nestled in the foothills of the Blue Ridge Mountains in Helen, Georgia, the Valhalla Resort Hotel offers 25 guest rooms and an ambiance reminiscent of an Old World Scottish Castle. The resort overlooks the Innsbruck Golf Club and offers amenities like a full-service spa, several onsite dining options, a pool and cabana bar and some pet-friendly rooms. The Valhalla Resort Hotel has […]
Future Tech Trends to Start Thinking About Now
Remember when robots and virtual reality were fantasies of the distant future? Well, that’s not the case anymore. We’re currently living through a very exciting time, where the technology previously unique to our favorite science fiction movies is being realized. It seems like new tech is popping up every day and it’s hard to keep […]
Ancillary Sales: Maximizing Total Hotel Revenue
While the rooms department is the dominant revenue driver in most hotels, and selling more rooms is central to growing hotel revenue, many lodging operators are now taking a more holistic approach to revenue management. Today, a hotel stay is much more than a clean room and a comfortable bed. In such a competitive space […]
A Busy Hotelier’s Guide to Maintaining Online Reputation
In our digital world, online reputation has never been more critical to a hotel’s success. Online reviews and ratings give consumers more confidence in their booking decisions than ever before; in fact, BrightLocal’s latest Local Consumer Review Survey found that 74 percent of consumers say positive reviews make them trust a business more. Nurturing a […]
Beat Your Competition this Busy Season
Here in the north the days are warming up, travelers are planning their summer vacations, and accommodation providers are eagerly anticipating more guests. But along with higher occupancy comes more pressure and strain on property staff — the high season can be an exciting but stressful time! With increasing competition in the hotel industry, it’s […]
Essential Elements of a Hotel Website
Your hotel’s “shop window” to the world, your hotel website is the platform through which most new customers first become acquainted with your property. Through your website, prospective guests should get an accurate view of your property that leads to an informed booking decision. For a hotel website to successfully lead customers along the path […]
It Only Takes One Bad Experience: Don’t Send Your Guests Packing!
As consumers, customer service is important to most of us across the board, from retail to utilities. How many bad experiences are we prepared to put up with before switching brands? Our tolerance of bad service tends to depend on the availability or quality of the actual product. In the case of hotels, where customer […]
Optimizing Profit: Why Your PMS and RMS Should Work Together
Optimizing hotel occupancy and profit is an ongoing game of strategy for all types and sizes of properties. The biggest mistake is to set and forget room rates because all sorts of constantly changing factors impact consumer demand — and, therefore, occupancy and revenue — from the change of season to major local events to […]
7 Smart Social Media Practices for Hotels in 2017
Social media is an important part of an overall marketing strategy for most businesses these days — and just like any other digital application, it’s always evolving. To stay competitive on social media, lodging operators need to keep up with their platforms’ latest tools and trends and test new strategies to stand out. Here are […]