8 Ways to Recruit Hotel Staff
A thriving hotel depends on skilled, happy employees who deliver great customer service. Hospitality is, after all, a people business. However, recruiting and maintaining hospitality workers remains a struggle with over 75 percent of American hotels short staffed as of summer 2024. The good news is that there are multiple ways to recruit quality staff, […]
An Independent Hotelier’s Guide to Intergenerational Travel
According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024. Intergenerational travel refers to multiple generations of a family—from boomer to baby—traveling together, and it’s going strong. Accommodations can enhance both their guest experiences and their profits by embracing this trend. Here’s how. Beach Vacations The beach […]
5 Errors Revenue Leaders Are Making and How to Avoid Them
***Guest post from LodgIQ, a WebRezPro partner*** In today’s dynamic and highly competitive hospitality industry, revenue managers face immense pressure. Rising operational costs, growing guest expectations for personalized experiences, and ever-evolving competition are all part of the daily grind. As these pressures mount, the strategies used to maximize revenue need to evolve too. Yet, many […]
How to Win Holiday Bookings
Both a joyful and stressful time, the holiday season brings a torrent of travelers into the market. As of 2023, 115.2 million people were predicted to travel at least fifty miles during the December 23rd–January 1st period. While this typically means an increase in bookings, the ever-expanding selection of options (from new hotel brands to […]
5 Ways Automation Improves Your Hotel Housekeeping Operations
Imagine an elegant swan smoothly gliding across a lake. But what the swan’s admirers don’t see is the swan’s legs paddling under the water, steadily working to keep the swan afloat. Now let’s imagine that a hotel is the swan we see and admire, while the hotel’s housekeeping staff is the swan’s legs; they are […]
Maintaining the Human Touch in a Touch-free World
While mobile check-in, messaging, and other automated solutions were steadily gaining traction in hotels before Covid-19, these applications are more relevant than ever in a post-pandemic world. Automated hotel technology is designed to augment the guest experience and improve workflow by expediting administrative touchpoints. As consumer demand for mobile grew, the hospitality industry answered with […]
8 Ways to Attract Domestic Travelers to Your Hotel
With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domestic market is still going strong. Ninety-two percent of US domestic leisure travelers are planning a vacation over the upcoming six months (as of August 2024), and domestic travel around the globe is predicted to increase three percent […]
9 Ways to Rev Up Your Room Service
Room service, though a classic, isn’t necessarily on its way out the door. In a Hotels.com survey, 45 percent of the properties that responded claimed demand for it was rising. There’s always been something luxurious about eating your food in a big, comfy bed, whether it’s a tender ribeye or the perfect piece of French […]
Managing Hotel Packages: A Guide for Success
Offering value-added packages that combine stays with extra amenities and services is a great strategy for attracting guests and driving revenue. But like any good strategy, it only works when executed with precision. From choosing what to offer and how much to charge to managing bookings and tracking revenue, each element must be well thought […]
7 Business Travel Concerns and How to Address Them
Business travel is on the road to recovery and predicted to reach 95 percent of 2019 levels by the end of 2024. However, the landscape has changed post-pandemic with new concerns and challenges affecting the accommodation choices business travelers make. Here’s how you can address these concerns to convince guests to book with you. Safety […]
10 Crucial Things to Consider When Acquiring a Hotel
Acquiring a hotel is an exciting endeavor! It’s also a significant investment not only in terms of money but in terms of time and other resources. Before making commitments, you need to be sure that the return on your investment will be worth it. The good news is that 82.5 percent of food service and […]
How to Drive Guest Loyalty with Hotel Tech
Repeat guests enable a hotel to prosper by providing a dependable income stream. According to Skift research, 30 to 60 percent of room revenue comes from guests in loyalty programs. While loyalty programs are great for hotel groups, there are other ways to earn loyal customers. Technology is key, enabling hoteliers to personalize the guest […]
SMS Marketing Tips for Hotels
Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS). You can send notifications, responses, upsells, and more to the right guests at the right time. Read on for tips […]
Creative F&B Opportunities for Independent Hotels
Guests are no longer satisfied with mediocre dining options at hotels. Today’s travelers crave unique and memorable culinary experiences. A robust F&B program can positively impact revenue in a significant way, driving repeat stays and attracting local guests. Distinctive dining options can set your hotel apart, making it a destination in itself. So, spice things […]
Haunting Hotel Experiences to Thrill Guests
With Halloween approaching, the season for ghosts, ghouls, and goblins is right around the corner. It’s a great time to market to guests who like their stay with a few shivers, and these haunted hotels have their offerings down pat. Read on for inspiration! 1886 Crescent Hotel & Spa 1886 Crescent Hotel & Spa knows […]
How to Build Credibility to Win Loyal Guests
Many of us find it difficult to make a decision among limitless options. Take streaming services, for example. The endless movies and TV shows and the idea that there’s always something better out there make it difficult to confidently choose something to watch. Countless online hotel booking options have the same effect, so as a […]
How to Make Music Work For Your Hotel
As a hotelier, your biggest concern is ensuring a great guest experience to attract new business and encourage repeat stays. Providing excellent customer service and five-star amenities is essential, as is creating the right atmosphere. People experience things with all of their senses, so ambiance matters. An overwhelming scent or off-putting lighting can tarnish a […]
9 Ways Hotels Can Engage with Their Communities
A hotel and its community prosper alongside one another. Hotels that form local partnerships and appeal to residents support the community, and a thriving community attracts more visitors. Participating in ESG (environmental, social, and governance) initiatives in your area not only contributes to the community’s success but shows guests that you care about more than […]
8 Basics Every Hotel Needs to Get Right
While fancy amenities, special packages, and added extras bring in bookings, it’s important not to lose focus on the essential elements of running your property. Think of your extras as the frosting and your basics as the cake. The frosting may be most delectable, but if the cake tastes funny, no one will eat it—or […]
Fresh Fall Marketing Ideas to Spice Up Your Shoulder Season
With mornings becoming chillier and leaves beginning to turn, shoulder season is on its way. However, it isn’t the quiet, sleepy travel period that it used to be as concerns over cost, climate change, and overtourism drive guests to book differently. Seventeen percent of summer trips are planned for September after Labor Day this year, […]
Cleveland’s Clubhouse at Beaver Lodge
Check in to Cleveland’s Clubhouse at Beaver Lodge. Located in Mercer, Wisconsin, this property has free parking for your car, trailer, and ATV/UTV. You can grab a meal at their bar and grill, then head out to explore the trails. Cleveland’s Clubhouse at Beaver Lodge has chosen our cloud-based WebRezPro Property Management System to help […]
Better Together: Advantages of a PMS and CRM Integration
Your property management system (PMS) is the digital command center of your lodging business, enabling you to streamline reservations, housekeeping, accounting, guest communications, and much more. However, for your PMS to be most effective, it should integrate with your other software to maximize efficiency and the power of your data. Point of sale (POS), online […]
Industry Jargon for Hotel Beginners
When you’re just getting started in the hotel industry, the jargon you come across can be confusing. There are more than enough three-letter combos, too many of them ending with “S.” Use this guide to learn the difference between a PMS and RMS, important metrics to look out for, and software terms that could otherwise […]
Five Make or Break Moments in the Guest Experience
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When working to create an exceptional guest experience, hoteliers would do well to remember Maya Angelou’s wise words. A seamless holiday full of five-star amenities can be overshadowed by one poor interaction with […]
