How to Attract Business Travelers to Your Independent Hotel
The business travel landscape has changed dramatically post-pandemic with the Zoom boom and rise of the workcation. However, this segment can still be very lucrative if you know what your audience wants and leverage the right amenities. In 2021, business travel comprised a fifth of tourist spending worldwide, contributing over 740 billion US dollars to […]
5 Tips for Designing a Hotel Loyalty Program that Really Works
Loyalty programs give consumers a better deal and companies repeat business they can rely on, so it’s no surprise they’re growing in popularity. In 2021, eighty-three percent of consumers claim that participating in a loyalty program affects their choice whether to purchase again. Loyal guests mean revenue. As of 2020, fifty-six percent of consumers said […]
Customer Retention: How to Keep Your Hotel Guests Coming Back
A hotel website, ads, brochures, emails, and social media are just some of the ways hoteliers try to bring guests to their property. On average, the cost of acquisition for hotel bookings can be as high as 25% of your total booking cost. But it costs much less to bring that same guest back to […]
An Independent Hotelier’s Guide to Loyalty Programs
Loyalty programs have been a part of the hospitality game for decades. And for as long as they have been around, they’ve been the subject of much debate. Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability. What […]
How to Sell Hotel Rooms Without Offering Discounts
Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the idea ‘you get what you pay for’ and discounted rates can indicate a hotel-in-trouble. For many, price determines quality, and price is likely to determine […]
Choosing a Loyalty Program that Works for Independent Hotels
In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests book 50% more rooms each year when they are involved in a loyalty program. That’s a lot of extra revenue! Traditionally, these programs were the […]
11 Practical Ways to Increase Direct Bookings
In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for increasing occupancy and exposure, direct bookings boast the lowest cost of acquisition and are better for a hotel’s bottom line. Here are 11 practical ways lodging operators can tip the scales in favor […]
