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Innovative Hotel Digital Marketing Campaigns to Inspire Us
In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all
In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all
In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for
The pathways of communication between businesses and consumers have changed a lot in recent years. It wasn’t really that long ago when
Cloud hospitality technology is changing the game for independent hotels by putting the kind of technology previously reserved for the big brands
Lodgings that offer scheduled activities operate with an added layer of complexity; inventory, bookings, invoicing and reporting must be managed and tracked
Market research company eMarketer predicts that this year more than half (51.8%) of travelers who book accommodations and airfare online will do
You may have noticed that family and multi-generational travel is featured on many travel trend lists for the year ahead (like this
Lodging operators often ask us how and why WebRezPro Property Management System (PMS) integrates with online distribution channels. They are both great
Seventy-six percent of travelers post vacation photos to social networks, and 52 percent of Facebook users say friends’ photos inspire their travel
For lodging operators who are thinking about sprucing up their property’s website in the year ahead, here are some important current and
Last week WebRezPro attended the InnSpire Conference & Trade Show in Monterey, California. It was our first time exhibiting at this event,
Just over a week ago, TripAdvisor® announced their 2016 Travellers’ Choice award winners, recognizing hotels for exceptional service, quality and value based
Love and travel go hand in hand and so many properties take advantage of Valentine’s Day to attract more bookings. In fact,
Nowadays, most lodging operators send confirmation emails to customers upon booking. Many properties also capitalize on their customers’ growing anticipation of their
The holiday rush is almost upon us, so now’s a good time to get a head start on strategizing for success in
There’s no denying that OTAs pack a powerful punch when it comes to online bookings. OTAs like Booking.com and Expedia have a
The 2015 J.D. Power North America Hotel Guest Satisfaction Index Study revealed that guest satisfaction reached a record high, driven by a
We recently completed a WebRezPro case study about Smithfield Station — a landmark waterfront inn, restaurant and marina that boasts a picturesque
Gift certificates (or gift vouchers or gift cards) are a very popular option when it comes to gift giving. To many people,
Battling inefficient hotel management systems and processes takes time and focus away from guest service. Without the right technology, your property could
Thanks to the mobile web and social media, travelers are sharing their travel experiences more than ever; in fact, one recent study
Technology is progressing at a rapid pace; in the hospitality industry, big hotel chains like Starwood are currently testing some space-age gadgetry
From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue
Today’s era of rapid innovation in hospitality technology can make shopping for hotel management software (HMS) a little overwhelming. Cloud technology has