OTA, GDS & Channel Managers

If you want to reach more guests online, you can work with third-party online booking channels (online distribution channels) like Booking.com or Airbnb to sell inventory to guests around the world.

Types of third-party online distribution channels include OTA (Online Travel Agency), GDS (Global Distribution System), and metasearch channels. The channel(s) you choose should align with your business’ goals, target market, and budget.

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OTAs (Online Travel Agencies)

OTAs like Expedia, Booking.com and Airbnb provide travel bookings directly to consumers, including flights, accommodations, car rentals, cruises, and experiences. They offer travelers a convenient way to research, book and manage their travel reservations. OTAs charge hotels based on commission.

GDS (Global Distribution System) Channels

GDS channels like Sabre and TravelClick provide live flight, hotel, and rental car inventory to travel agencies and OTAs. A GDS connection is a good way to get your hotel in front of corporate travelers and older travelers who tend to book through traditional travel agents. GDS channels typically charge hotels commission and transaction fees.

Metasearch Engines

Metasearch engines are used by travelers to research travel options and compare prices, but did not traditionally offer the ability to book. Now, metasearch engines like Google and TripAdvisor offer consumers the ability to book through their site, or consumers can choose to click through to a property’s OTA listing or the property’s own website. Metasearch channels typically charge hotels on a cost-per-click / cost-per-booking basis, and you can place bids to improve your property’s ranking in search results.

Channel Managers

Channel managers like SiteMinder provide a single dashboard from which to manage inventory on multiple booking channels (OTA, GDS and metasearch channels) so that you don’t have to manage rates and availability on various channels separately. Some channel managers charge commission fees, some charge for each channel you connect to, and others charge a flat monthly fee to use the system.

Managing Your Online Distribution Channels

WebRezPro connects to numerous third-party online distribution channels (OTA, GDS and metasearch channels, and channel managers). Two-way integration between WebRezPro and your online booking channels automates inventory updates across all connected channels, saving you time and reducing the risk of overbooking. 

Bookings coming through connected third-party booking channels can be tracked by your PMS so you can monitor channel performance and refine your distribution strategy.

OTA / GDS / Metasearch Channel Integration

This option is recommended for properties that work with just a few channels, for example, Expedia, Booking.com and Google Hotels. Each channel is integrated with WebRezPro separately.

How it works: WebRezPro pushes designated inventory directly to the connected booking channel. Bookings made through the connected channel are automatically sent to WebRezPro and availability is automatically adjusted in the PMS and on all connected channels.

Channel Manager Integration

This option is recommended for larger properties and hotel groups that work with numerous channels or a channel manager like SiteMinder.

How it works: WebRezPro pushes designated inventory to the channel manager, which in turn sends it to all connected channels. The channel manager sends bookings coming through any of the connected channels to WebRezPro and availability is automatically updated in the PMS and across all connected channels.

For more information about connecting your WebRezPro PMS to third-party online booking channels, please reach out to your WebRezPro account executive, or see our list of integration partners.

Want to learn more about managing online booking channels? Check out our Quick Guide to Online Distribution.

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Are You Making the Most of Your OTA Profiles?

You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. On the other hand, they take a

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5 Ways to Increase Direct Bookings

Online travel agencies (OTAs) are here to stay. And that’s okay; when used well, they can be an extremely valuable marketing tool. But no matter how successful your partnerships with OTAs are, you should never neglect opportunities to

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Over, Under, and Double: A Hotelier’s Guide to Booking Crises

Managing reservations to maximize revenue can be a complicated task. Trying to minimize the damage of no-shows and cancellations can result in more reservations than available rooms—while playing it safe to avoid double-bookings can leave units unnecessarily vacant.

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4 Considerations for Choosing the Right OTAs

Online travel agencies (OTAs) have taken the hospitality industry by storm. What began as a platform for selling excess inventory when demand was low, has grown to dominate the entire booking landscape. Today, the majority of reservations

Online Distribution with WebRezPro

If you want to reach more guests online, you can work with third-party online booking channels (online distribution channels) like Booking.com or Airbnb to sell inventory to guests around the world.

Types of third-party online distribution channels include OTA (Online Travel Agency), GDS (Global Distribution System), and metasearch channels. The channel(s) you choose should align with your business’ goals, target market, and budget.

OTAs (Online Travel Agencies)

OTAs like Expedia, Booking.com and Airbnb provide travel bookings directly to consumers, including flights, accommodations, car rentals, cruises, and experiences. They offer travelers a convenient way to research, book and manage their travel reservations. OTAs charge hotels based on commission.

GDS (Global Distribution System) Channels

GDS channels like Sabre and TravelClick provide live flight, hotel, and rental car inventory to travel agencies and OTAs. A GDS connection is a good way to get your hotel in front of corporate travelers and older travelers who tend to book through traditional travel agents. GDS channels typically charge hotels commission and transaction fees.

Metasearch Engines

Metasearch engines are used by travelers to research travel options and compare prices, but did not traditionally offer the ability to book. Now, metasearch engines like Google and TripAdvisor offer consumers the ability to book through their site, or consumers can choose to click through to a property’s OTA listing or the property’s own website. Metasearch channels typically charge hotels on a cost-per-click / cost-per-booking basis, and you can place bids to improve your property’s ranking in search results.

Channel Managers

Channel managers like SiteMinder provide a single dashboard from which to manage inventory on multiple booking channels (OTA, GDS and metasearch channels) so that you don’t have to manage rates and availability on various channels separately. Some channel managers charge commission fees, some charge for each channel you connect to, and others charge a flat monthly fee to use the system.

Managing Your Online Distribution Channels

WebRezPro connects to numerous third-party online distribution channels (OTA, GDS and metasearch channels, and channel managers). Two-way integration between WebRezPro and your online booking channels automates inventory updates across all connected channels, saving you time and reducing the risk of overbooking. 

Bookings coming through connected third-party booking channels can be tracked by your PMS so you can monitor channel performance and refine your distribution strategy.

OTA / GDS / Metasearch Channel Integration

This option is recommended for properties that work with just a few channels, for example, Expedia, Booking.com and Google Hotels. Each channel is integrated with WebRezPro separately.

How it works: WebRezPro pushes designated inventory directly to the connected booking channel. Bookings made through the connected channel are automatically sent to WebRezPro and availability is automatically adjusted in the PMS and on all connected channels.

Channel Manager Integration

This option is recommended for larger properties and hotel groups that work with numerous channels or a channel manager like SiteMinder.

How it works: WebRezPro pushes designated inventory to the channel manager, which in turn sends it to all connected channels. The channel manager sends bookings coming through any of the connected channels to WebRezPro and availability is automatically updated in the PMS and across all connected channels.

For more information about connecting your WebRezPro PMS to third-party online booking channels, please reach out to your WebRezPro account executive, or see our list of integration partners.

Want to learn more about managing online booking channels? Check out our Quick Guide to Online Distribution.