Using Incentives to Boost Direct Bookings
The relationship between OTAs and hotels is a complex one. While hoteliers often resent the steep commissions OTAs charge, they also rely on them for a large chunk of their bookings. And for OTAs, well, without hotel inventory, they lose their most profitable business. The reality is that, for now and in the foreseeable future, […]
Getting to Know WebRezPro: Direct Online Bookings
Direct bookings are the backbone of an independent hotel’s website and business. Not only are they commission free, driving higher profit, they allow the property to collect critical information (email, phone number, etc.) required to form a relationship with the guest, boosting loyalty. With a robust booking engine like WebRezPro’s, properties can also offer upsells […]
10 Ways Independent Hotels Can Increase Direct Bookings
Creating a strategy to increase direct bookings not only slashes commission fees and increases profit but builds customer relationships and loyalty by offering unique, personalized incentives and services for booking direct. Your direct booking channel is also the only one you have complete control over, so it’s worth cultivating on that basis as well. An […]
How Small Hotels Can Win Bookings
Being a small, independent hotel competing with big chains can feel like a David and Goliath scenario. While brand giants possess resources you don’t, there are plenty of ways to wield your slingshot and compete for bookings. Chains may have more muscle—and money—behind them, but independent hotels are often nimbler and more creative. Here’s how […]
9 Ways to Drive Traffic to Your Hotel Website
Your hotel website is your carefully designed lobby on the internet, and like your lobby, it needs people to make it work. With strong traffic, a website is a powerful asset. It increases brand awareness, adds to the guest experience, and, most importantly, brings in commission-free bookings. It’s the one online space that is entirely […]
A Hotelier’s Guide to Generating Profitable Revenue
The goal of any business is to make money. But it’s not all about revenue. Think about it this way: If you increase revenue, but costs rise as well, your profit remains the same (or declines), and your business can’t grow. While it’s important to monitor top-line indicators like total revenue and RevPAR, focus on […]
Take Direct Bookings through Facebook
With three billion monthly users, Facebook is the place to be on the internet. The social media giant cannot be ignored by any business that wants to engage with customers. Chances are you already invest plenty of energy into cultivating your property’s Facebook presence, and we think that’s great! Now it’s time to get an […]
6 Opportunities to Boost Revenue Your Hotel Might Be Missing
Just as it’s important to always look for ways to enhance the guest stay experience, hoteliers must constantly seek opportunities to boost revenue. Adapting your money-making strategies to the ever-changing landscape of the hotel industry will help your business stay profitable during difficult economic times and ensure long-term success. By capitalizing on consumer demand and […]
How to Create Booking-boosting Hotel Videos
Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone; they book based on what makes them excited. Videos can increase conversion rates by as much as 80 percent, if they are well-produced, and you have an effective marketing strategy. Video is simple […]
Hospitality Technology Trends to Implement in 2017
Here we are — 2017 — the whole year ahead of us! Ready to make it a good one? Perhaps you have already made some New Year’s resolutions, some of which might revolve around increasing the success of your business. For hoteliers and other lodging operators, technology is making operations more efficient and successful with […]
WebRezPro’s Top 5 Hotel Management Blog Posts of 2016
From hotel marketing to technology to general operations, we’ve discussed a lot of topics on the WebRezPro blog over the year and we hope you’ve found our posts useful and relevant to your property. To wrap up the year on our blog, we thought we’d highlight our five most popular posts of 2016. It’s not […]
11 Practical Ways to Increase Direct Bookings
In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for increasing occupancy and exposure, direct bookings boast the lowest cost of acquisition and are better for a hotel’s bottom line. Here are 11 practical ways lodging operators can tip the scales in favor […]
