Innovative Hotel Digital Marketing Trends that Inspire Bookings
We love the hotel digital landscape, not just because we’re hotel tech nerds (although that is true), but because there’s always some new technology developing, some new trend emerging, some new campaign that gets us excited. It never stops evolving! This makes sense because, for most hotels, digital marketing is the leading driver of revenue. […]
3 Steps to Streamline Your Hotel’s Social Media Strategy
During this time, keeping social with your guests through social media is more important than ever. But we get it, you’re busy and who has the time? There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re […]
How Can My Hotel Recover from the Pandemic? Focus on Feedback.
After 2020, the world is a different place, and yet, we’re not entirely sure what will be different when everything returns to normal—whatever that is! We don’t have to tell you that the hospitality industry is very different than before. Hotels have had to dodge every curveball imaginable and get very creative with their space […]
Your Hotel Digital Marketing Checklist
Over the last few years, digital marketing has become an increasingly important component of hotel marketing strategies. Never has this been more true as hotels develop their COVID-19 recovery plans. From SEM to OTAs, there are a lot of digital marketing bases to cover. Whether you outsource or conduct your own digital marketing, this checklist […]
10 Benefits of Having Online Registration at Your Hotel
***Guest post from Akia, a WebRezPro partner*** What is online check-in? While traditional registration involves filling out forms at the front desk, online check-in is a streamlined way to welcome guests. Hotel online check-in enables guests to complete a contactless check-in process before they arrive at the hotel. This process enables guests to either skip […]
Drive Hotel Occupancy & Revenue with Creative Staycation Packages
Preparing for the end of a year that most of us are happy to be rid of, we look ahead with plans for a much better 2021 as we continue to learn to live and travel in our new reality. For most lodging operators, this holiday season will look very different from the last, but […]
Contactless Hotel Check-in: Simple & Seamless
While guest messaging and mobile self-check-in were trending prior to COVID-19, operating a hotel during a pandemic has proven mobile technology more pertinent than ever, propelling widespread adoption of contactless check-in and communications among hotels around the world. To some, contactless hotel technology still seems futuristic and out of reach, but, on the contrary, it […]
5 Key PMS Integrations for a Personalized Guest Experience
Hospitality has always been about the guest. While it’s easy to get distracted by the likes of new marketing platforms and the latest technology, it all boils down to making guests happy. In recent months especially, COVID-19 has highlighted the importance of maintaining focus on the guest to make them feel safe and valued. While […]
5 Hotel Website Design Tips to Boost Bookings
Your website is the hub for all information and content regarding your property and is often the first thing people see when they search for and interact with your business. For these reasons, it’s important for your site to not only be aesthetically pleasing but also intuitive and user-friendly. While it’s important to adapt and […]
Why do you need an RMS, and why is it more important than ever?
As the travel industry goes through a tremendous upheaval, most of our customers are making big changes to their hotel operations, including optimizing their hotel technology through data integration to help cut costs, increase revenue, and streamline operations during these challenging times and beyond. Integrating your property management system (PMS) with revenue management software (RMS) […]
Improve Conversion Rates and the Guest Experience with a Mobile-Friendly Online Booking Engine
Now more than ever, travelers prefer to book on mobile. While bookings overall plummeted with the arrival of COVID-19, Triptease research shows a proportionate increase in mobile bookings (compared to desktop) as travel slowly recovers. Going forward, accommodation providers should provide travelers with a mobile-friendly direct online booking option to maximize conversions. The pandemic is […]
Cleanliness and Communication Key to Guest Satisfaction
While the latest J.D. Power North America Hotel Guest Satisfaction Index (NAGSI) Study (2020) was cut a little short due to COVID-19, the results (released in July) clearly support a focus on hotel cleanliness and proactive guest communications to drive guest satisfaction during the pandemic and beyond. The annual study measures guest satisfaction with the […]
5 Practical Ways Your Hotel PMS Makes Your Workday More Efficient
As the hotel industry recovers from COVID-19 it will be important to maintain daily operational efficiency despite reduced staff levels and new operational protocols. A modern property management system (PMS) is designed to make not only the hotel staff’s workday more efficient but the guests’ experience more satisfying. Streamline workflow and communications while offering more […]
A Guide to Mobile Keys for Independent Hotels
In the hospitality industry, mobile technology is rapidly modernizing operations and changing guest expectations. Our mobile phones can do almost anything these days, including unlocking doors! Mobile key (or digital key) technology is no longer reserved for global hotel chains and luxury resorts. Thanks to a growing number of keyless access providers and ease of […]
An Independent Hotelier’s Guide to Upselling & Cross-Selling
If you’ve only ever thought of upselling as a way to increase revenue, think again. First and foremost, upselling and cross-selling are effective ways to enhance the guest experience. Done right, upselling offers more value to your guests, increasing guest satisfaction and loyalty. A rise in revenue will follow naturally. Technically, there’s a difference between […]
A Quick Guide to Payment Gateway Integration with Your Hotel PMS
Keeping up with guest expectations in our fast-paced, high-tech world can be hard! Today’s guests want more personalized service yet more self-service options and although that might seem like an oxymoron, modern hospitality technology makes it all possible. But while the technology supporting hoteliers in delivering a great guest experience evolves, there are fundamental guest […]
Making the Switch: Changing Your Hotel’s PMS Is Easier Than You Think
Ten years ago the thought of changing a property management system (PMS) was a very scary one for lodging operators. Working with on-property, server-based systems made changing hotel technology a complicated and expensive undertaking that was significantly disruptive to daily operations. Without the resources required to upgrade, many properties found themselves stuck with outdated systems […]
