Be the Jazz Musician: Improvise Your Way to a Higher ADR
The Average Daily Rate (ADR) is one of the key metrics to measure the performance of a hotel. Because rooms are priced differently depending on their size, location, and amenities, the ADR (room revenue divided by the rooms sold) helps you understand how much rent is generated by each room on average. Your ADR will fluctuate […]
Is it Crystal Clear? How to Prevent and Manage Cancellations and No-Shows
It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute details arranged, special requests organized, and you’ve even personally handwritten a welcome note to leave on the desk of a high-profile guest. Then, the phone rings or the hours tick by. There’s […]
Micro-Moments: The Future of Digital Marketing
American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. So, it’s no surprise that the prominent role they now play has fundamentally changed the way we relate to the world around us. And that includes how we […]
WebRezPro’s Top 5 Blog Posts of 2017
It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year. Here are the top 5 blog posts […]
Pricing 101: A Guide for Independent Hoteliers
One of the most challenging things for hoteliers is determining how to price inventory. Charging too much will deter customers and increase vacancy, while charging too little can significantly undercut your revenue. It’s not an easy problem to tackle, and there are a few different approaches that can be taken. Here’s a quick overview of […]
Marketing 101: A Guide for Independent Hoteliers
There are a lot of moving parts to juggle when running a hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending to on-site matters. While it’s obviously critical to ensure a quality experience at your hotel, you won’t have any guests to impress if you’re […]
Unlocking Mobile Keys for Independent Hotels
The mobile revolution has and continues to impact the hospitality industry in a big way. According to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Survey, incorporating mobile technology into the guest experience results in higher guest satisfaction. This is no surprise considering the ubiquity of smartphones. From Googling the answer to a […]
Getting to Know WebRezPro: Location Module
Hospitality technology of today must be flexible to adapt to the unique and evolving needs of modern accommodation. Not all properties are run the same way. WebRezPro property management system meets the diverse operational requirements of independent accommodation providers through flexible standard features and optional modules. One such module is our Location Module. Designed for […]
Future Tech Trends to Start Thinking About Now
Remember when robots and virtual reality were fantasies of the distant future? Well, that’s not the case anymore. We’re currently living through a very exciting time, where the technology previously unique to our favorite science fiction movies is being realized. It seems like new tech is popping up every day and it’s hard to keep […]
Ancillary Sales: Maximizing Total Hotel Revenue
While the rooms department is the dominant revenue driver in most hotels, and selling more rooms is central to growing hotel revenue, many lodging operators are now taking a more holistic approach to revenue management. Today, a hotel stay is much more than a clean room and a comfortable bed. In such a competitive space […]
A Busy Hotelier’s Guide to Maintaining Online Reputation
In our digital world, online reputation has never been more critical to a hotel’s success. Online reviews and ratings give consumers more confidence in their booking decisions than ever before; in fact, BrightLocal’s latest Local Consumer Review Survey found that 74 percent of consumers say positive reviews make them trust a business more. Nurturing a […]
Beat Your Competition this Busy Season
Here in the north the days are warming up, travelers are planning their summer vacations, and accommodation providers are eagerly anticipating more guests. But along with higher occupancy comes more pressure and strain on property staff — the high season can be an exciting but stressful time! With increasing competition in the hotel industry, it’s […]
Essential Elements of a Hotel Website
Your hotel’s “shop window” to the world, your hotel website is the platform through which most new customers first become acquainted with your property. Through your website, prospective guests should get an accurate view of your property that leads to an informed booking decision. For a hotel website to successfully lead customers along the path […]
It Only Takes One Bad Experience: Don’t Send Your Guests Packing!
As consumers, customer service is important to most of us across the board, from retail to utilities. How many bad experiences are we prepared to put up with before switching brands? Our tolerance of bad service tends to depend on the availability or quality of the actual product. In the case of hotels, where customer […]
Optimizing Profit: Why Your PMS and RMS Should Work Together
Optimizing hotel occupancy and profit is an ongoing game of strategy for all types and sizes of properties. The biggest mistake is to set and forget room rates because all sorts of constantly changing factors impact consumer demand — and, therefore, occupancy and revenue — from the change of season to major local events to […]
7 Smart Social Media Practices for Hotels in 2017
Social media is an important part of an overall marketing strategy for most businesses these days — and just like any other digital application, it’s always evolving. To stay competitive on social media, lodging operators need to keep up with their platforms’ latest tools and trends and test new strategies to stand out. Here are […]
Travelers’ Choice Winners Highlight Importance of the Human Connection
Based on millions of traveler reviews collected from TripAdvisor® users worldwide over the past year, TripAdvisor announced the winners of its 2017 Travelers’ Choice Awards last week. Among the approximately 7,600 winners across various categories, we are thrilled to congratulate WebRezPro customers who made the esteemed list! Painted Boat Resort (Top 25 Hotels – Canada) […]
Instagram Tips for Independent Hotels
Launched in 2010, Facebook-owned Instagram has approximately 500 million users and ranks as the eighth most popular social network worldwide (out of 21 leading networks). But what really make Instagram an exciting marketing channel is the level of engagement it drives; Instagram delivers significantly more engagement than Facebook and Twitter per follower, its visual appeal […]
How an Independent Hotel Can Stand Out Online
The world’s preferred marketing and communication platform, the Internet is a boundless yet crowded space — everyone’s online. So how does a business stand out against the noise? A hotel’s online strategy is more important than ever. Online marketing tactics evolve with technology and the way the Internet is used. For Internet users today, the […]
Streamlining and Humanizing the Check-in Process
Guest check-in is an important touchpoint between a hotel and guest. Usually the first time a guest comes face to face with a property, check-in is the moment where the guest’s initial impressions are formed — and, as we all know, first impressions count. As a guest you’ve probably experienced a cold, indifferent check-in process […]
Innovative Hotel Digital Marketing Campaigns to Inspire Us
In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all angles — on social media, search engines, websites, YouTube videos, mobile apps, emails, TV, text messages — and consumers are becoming adept at tuning them out. To cut through the noise, brands must […]
11 Practical Ways to Increase Direct Bookings
In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for increasing occupancy and exposure, direct bookings boast the lowest cost of acquisition and are better for a hotel’s bottom line. Here are 11 practical ways lodging operators can tip the scales in favor […]
Mobile Messaging: The New Way to Communicate with Guests
The pathways of communication between businesses and consumers have changed a lot in recent years. It wasn’t really that long ago when our only options for contacting a business were by phone, post or by physically popping in. Nowadays, in addition to these traditional methods of communication, most businesses also engage with customers via email […]
Is Your Property’s Online Booking Engine Mobile Friendly?
Market research company eMarketer predicts that this year more than half (51.8%) of travelers who book accommodations and airfare online will do so using a mobile device. That’s up from 43.8% last year.Improved technology and user experience as well as increasingly tech-dependant consumer behavior (think Millennials) contribute to the growing trust in mobile commerce. It’s […]