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How to Use Guest Segmentation to Increase Hotel Revenue
The word “target” comes up a lot in marketing, which makes archery a useful analogy. When shooting a bow and arrow, you
The word “target” comes up a lot in marketing, which makes archery a useful analogy. When shooting a bow and arrow, you
Family travel is once again on the rise as travel begins to open up. While all segments of the population are traveling
Do your hotel’s digital marketing initiatives need a boost? With the hospitality landscape as competitive as ever, it doesn’t hurt to try
As a Google partner, WebRezPro Property Management System can connect your property’s rates and inventory directly to Google for distribution on Google
Our talented web designer just completed a brand new WordPress website for Pure Suites! Offering premium furnished monthly housing in Phoenix and
Boutique properties like inns and bed and breakfasts have many moving parts to keep track of, from OTA bookings to accounting, housekeeping
We’re happy to announce that almost half our customers are now on the newest version of WebRezPro released in January, and the
Did you see the video of dolphins swimming in the Venice canals? As the human world slowed down, the natural world seemed
According to this article on Bloomberg, Covid-19 has changed business travel, not just for now, but forever. Businesses have discovered that employees
As a traveler, it’s a great feeling when you visit a hotel’s website or walk into your hotel room and feel as
We’ve seen many changes and pivots in the hotel industry in the face of COVID-19. Fortunately, there are existing innovations within hospitality
TripAdvisor recently released their Travelers’ Choice winners for 2021, acknowledging the best of the best hotels around the world—just in time to
Summer is around the corner and with it the ubiquitous summer vacation. While things will still look a little different this year,
We love the hotel digital landscape, not just because we’re hotel tech nerds (although that is true), but because there’s always some
During this time, keeping social with your guests through social media is more important than ever. But we get it, you’re busy
After 2020, the world is a different place, and yet, we’re not entirely sure what will be different when everything returns to
Hard work and creativity is part and parcel of an independent hotelier’s job—and never has this been more true! We can’t overstate
Over the last few years, digital marketing has become an increasingly important component of hotel marketing strategies. Never has this been more
As COVID-19 vaccines roll out, the tourism industry is injected with optimism. Soon, safer travel will see the return of guests who,
With COVID-19 vaccines rolling out, travel confidence is slowly returning. That’s great news, but many hotels rely on more than just room
From happy hour to work stations, communal coffee to business socials, recent years have transformed hotel lobbies into social hubs. But, with
From booking to check-out, every guest transaction with your hotel gathers valuable data that can be used to boost your business and
Pre-arrival messaging is an essential step in your customers’ journeys. Never has this been truer than during these COVID-19 times. Coronavirus updates
***Guest post from Akia, a WebRezPro partner*** What is online check-in? While traditional registration involves filling out forms at the front desk,