Our WebRezPro design team was excited to develop a new website for Beau Rivage Motel that highlights their ideal Old Orchard Beach (OOB) location and provides a smooth booking journey for summer travelers. For a classic seaside property, a modern, mobile-first hotel website design is key to capturing direct bookings in a competitive coastal market.
Discover how their new website balances nostalgia with modern functionality to sell a timeless, family-friendly Maine beach vacation.
At a Glance:
- Location: Old Orchard Beach, Maine
- Property Type: Seaside motel
- The Goal: Modernize a legacy family favorite to drive direct reservations and reduce OTA dependency
- The Solution: A vibrant, responsive site with direct booking integration to capture vacation-ready travelers
Bridging Coastal Nostalgia and Modern Functionality
By focusing on immersive visuals, an uncluttered layout, and integrated direct booking functionality, the Beau Rivage Motel website design reflects the property’s warm, effortless stay experience.
Colorful Coastal Imagery Sets the Scene
Upon landing on the homepage, large, full-width imagery of the Atlantic coastline, ocean sunsets, and iconic OOB Pier immediately anchors the visitor in the location. As users scroll, professional photography captures the essence of a classic New England summer stay, from the poolside lounging area and freshly updated guest rooms to nearby attractions.
Throughout the site, a simple palette of ocean blues and crisp whites, combined with streamlined typography, reflects the property’s coastal branding. These quality visuals do more than just look good; they signal to search engines that the property is a high-value destination, significantly boosting local discoverability.
Optimized UX Shortens the Path to Purchase
An intuitive user experience (UX)—the ease with which a visitor navigates a website—is essential for converting casual browsers into confirmed guests. The Beau Rivage website simplifies the customer journey through strategic design:
- Sticky “Book Now” Navigation: To maximize conversions, the “Book Now” call to action (CTA) remains accessible across all pages in the main menu bar, which sticks to the top of the page as users scroll, ensuring the reservation process is never more than a single click away.
- Clear Content Mapping: Dedicated pages for rooms, specials, a photo gallery, motel policies, and contact details cover everything visitors need to know and are easy to find within the main menu and via strategically placed CTAs.
- Mobile-First UX: With many summer travelers booking on the go, the responsive design ensures fast load times and easy, tap-friendly navigation on mobile devices.
WebRezPro Booking Engine Integration Maximizes Revenue
A beautiful hotel website is only effective if it makes buying easy. On the Beau Rivage website, the integrated WebRezPro booking engine converts lookers into bookers through an intuitive interface and powerful back-end functionality.
- Unified Brand Identity: The booking engine is customized to match Beau Rivage’s ocean-inspired branding, maintaining guest trust throughout the transaction.
- Real-Time Availability: Communicating directly with the property management system, the online booking engine ensures guests see live availability and pricing across all room types, preventing overbookings and disappointment.
- Effortless Upselling: Guests can see and reserve special packages within the booking flow, increasing average reservation value.
Why This Design Wins Over Today’s Traveler
The Beau Rivage Motel’s polished new site indicates to travelers that this is a professional, guest-centric property. From immersive photography and intuitive navigation to easy bookings, the site reflects the smooth-sailing vacation experience guests can expect upon arrival.
- Clear Unique Selling Proposition (USP): The design highlights the best of both worlds —the excitement of being steps from the beach and pier with relaxing on-site perks like a swimming pool, sauna, and BBQ area.
- Trust Signals: By featuring guest testimonials, clear contact information, high-quality photos, and secure bookings, the site gives modern travelers the confidence to book direct.
- Simplicity: An uncluttered layout, easy-to-find information, and seamless booking process make the planning phase as leisurely as the stay itself.
Key Takeaways:
- Visuals Define the Vibe: Professional photography of both the property and the surrounding area is your most powerful tool for selling the experience.
- Highlight Proximity: For coastal properties, your distance to local landmarks is a major selling point—make it obvious.
- Mobile is Non-Negotiable: Ensure the looking to booking process is as smooth on a smartphone as it is on desktop.
- Brand Consistency Matters: A brand-matched booking engine builds trust to win direct business.
Is your website ready for a refresh?
See how WebRezPro and our design experts can transform your property’s website into a high-performance booking machine. Contact us for a free quote.
