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Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)
If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by
If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by
And just like that, another year has flown by! We’ve blogged a lot this past year. From social media tips to design
What you need to know about adopting a guest messaging platform for your hotel. ***Guest post from Whistle, a WebRezPro partner*** Hotels
We’ve blogged before about today’s travelers and their desire for unique spaces and new experiences. People are over generic accommodations. They want novelty—something
You’re probably just beginning to take down your Halloween decor, but pretty soon you’ll have new decorations to put up. Christmas is
The results of the 2018 Condé Nast Traveler Readers’ Choice Awards rolled in earlier this month and we are thrilled to see
Staying relevant and competitive in the hospitality industry is a constant race. You can’t find a winning formula and then sit back and
This year marks WebRezPro’s 15th year streamlining daily operations for lodging providers as an automated, cloud-based property management solution. As we look back
The summer is ending here in the Northern Hemisphere. We hope it was a good (and profitable) one. But there isn’t any rest
Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel
When creating digital content for your website and social media channels, video cannot be overlooked. It has become the key to online
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great
In the past, vacationers and those traveling for work were distinct demographics. And they were marketed to in very different ways. But a
What travelers are looking for in a hotel has changed a lot over the years. While run-of-the-mill chain hotels were favored in the
Independent hoteliers have a huge job. To run a successful lodging operation, they must oversee on-site operations, hire and manage staff, and develop
Large hotels have been in the private function game for a long time as they had the traditional banquet halls typically favored for
Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how
People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered
As more and more of the workforce has begun telecommuting (at least part-time), a new demographic has emerged in the travel industry. No
In an industry as competitive as hospitality, finding a way to stand out from the crowd is imperative. Whether it’s luxurious rooms, breathtaking
As tech solutions have transitioned to cloud-based systems, the concept of the hotel lobby has suddenly become amenable to a complete restructuring. Without
Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted
Online travel agencies (OTAs) are here to stay. And that’s okay; when used well, they can be an extremely valuable marketing tool. But
Knowing your clientele and building value-added packages are both good pieces of marketing advice. However, recognizing what to do is quite different than seeing