
Innovative Hotel Digital Marketing Campaigns to Inspire Us
In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all

In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all

In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for

The pathways of communication between businesses and consumers have changed a lot in recent years. It wasn’t really that long ago when

Cloud hospitality technology is changing the game for independent hotels by putting the kind of technology previously reserved for the big brands

Lodgings that offer scheduled activities operate with an added layer of complexity; inventory, bookings, invoicing and reporting must be managed and tracked

Market research company eMarketer predicts that this year more than half (51.8%) of travelers who book accommodations and airfare online will do

Lodging operators often ask us how and why WebRezPro Property Management System (PMS) integrates with online distribution channels. They are both great

For lodging operators who are thinking about sprucing up their property’s website in the year ahead, here are some important current and

Last week WebRezPro attended the InnSpire Conference & Trade Show in Monterey, California. It was our first time exhibiting at this event,

Just over a week ago, TripAdvisor® announced their 2016 Travellers’ Choice award winners, recognizing hotels for exceptional service, quality and value based

There’s no denying that OTAs pack a powerful punch when it comes to online bookings. OTAs like Booking.com and Expedia have a

The 2015 J.D. Power North America Hotel Guest Satisfaction Index Study revealed that guest satisfaction reached a record high, driven by a

We recently completed a WebRezPro case study about Smithfield Station — a landmark waterfront inn, restaurant and marina that boasts a picturesque

Gift certificates (or gift vouchers or gift cards) are a very popular option when it comes to gift giving. To many people,

A cloud property management System (PMS) is a software platform hosted online that allows hoteliers to manage front-desk tasks, bookings, and guest

Thanks to the mobile web and social media, travelers are sharing their travel experiences more than ever; in fact, one recent study

Technology is progressing at a rapid pace; in the hospitality industry, big hotel chains like Starwood are currently testing some space-age gadgetry

From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue

Today’s era of rapid innovation in hospitality technology can make shopping for hotel management software (HMS) a little overwhelming. Cloud technology has

There’s a big push for mobile services in hospitality and a lot of statistics to support going mobile, but aside from mobile-friendly

It’s a good time to be a vacation rental manager. According to the latest TripAdvisor® Vacation Rentals Survey, vacation rental stays are

Of all adult Internet users in the world, 80 percent own smartphones. We are firmly planted in the Age of Mobile. In
Changing your property management system is a big decision —one that many lodging operators postpone due to lack of time, funds, and
It’s getting very competitive out there in the world of hospitality, and the expectations of today’s technology-savvy travelers are only getting higher.