3 Ways Your Cloud PMS Upgrades the Guest Experience

Modern properties must embrace robust technology to elevate and streamline the guest journey. The days of guests arriving by horse and buggy to sign a ledger, paying cash no less, are long behind us. Today, technology is a crucial partner, enabling hoteliers to automate operations, enhance communication, simplify transactions, and optimize housekeeping. At the heart […]
How Ordinary Hotels Can Offer Extraordinary Experiences

Providing unique experiences enables hotels to stand out in an increasingly competitive market. Some luxury and boutique properties are extraordinary experiences in themselves—like our client Ancient Lore Village, where guests can stay in their very own leprechaun lair—and others reinforce their brand by providing exclusive activities and excursions. However, you don’t have to be made […]
3 More Sleeps! How to Upgrade the Pre-Arrival Experience

Exceptional service doesn’t wait until check-in—it should begin the moment travelers start envisioning their getaway. From the first spark of inspiration and destination research to making a booking and eagerly counting down the days, the guest experience starts long before they arrive. Yet in pursuit of delivering exceptional on-site service, the pre-arrival experience is often […]
Maintaining the Human Touch in a Touch-free World

While mobile check-in, messaging, and other automated solutions were steadily gaining traction in hotels before Covid-19, these applications are more relevant than ever in a post-pandemic world. Automated hotel technology is designed to augment the guest experience and improve workflow by expediting administrative touchpoints. As consumer demand for mobile grew, the hospitality industry answered with […]
Not Just a Pretty Room: Selling an Experience

From Baby Boomers to Gen Z, today’s travelers want more than a standard room to sleep in—they want a stand-out experience backed by convenience, luxury, and personalized customer service. When shopping for a place to stay, guests seek properties that give them something to connect to emotionally, such as a unique story or the promise […]
Boost Revenue with Mother’s Day Packages

With Mother’s Day coming up, many properties are enticing moms to stay and play (and brunch!) with special offerings. Like other popular holidays such as Easter, Black Friday, Christmas, and of course Father’s Day, it’s a great opportunity to generate attention and occupancy through value-added packages and activities. Packages Value-added packages are about more than […]
Shadow Mountain Lodge

Whisk yourself away to Shadow Mountain Lodge in Ruidoso, New Mexico. There are plenty of trails for hiking and courses for golfing. When you get back, you can take a soak in one of their whirlpool tubs and watch the deer nibble the grass (it’s always dinnertime if you’re a deer!). Shadow Mountain Lodge has […]
Five Habits of a Successful Hotelier

Whether you’ve been running a hotel for decades or are brand new to the game, reflecting on your practices as a hotelier is always a valuable exercise. Nobody’s perfect, but taking the time to consider your methods and improve where you can points you in that direction. Curious if you’re doing everything in your power […]
Social Media Dos and Don’ts: A Hoteliers’ Guide

It’s doubtful any hotel owner in this day and age needs to be convinced of the importance of social media marketing (it isn’t 2004 anymore or even 2014). But acknowledging the need to be on social media platforms isn’t enough. You need to make sure you’re doing it right. Here are the most important social […]
Happy Employees = Happy Guests: How to Increase Staff Engagement

While the pandemic may be winding down, and people no longer swarm the toilet paper aisle, labor shortage is still a significant challenge for lodging operations. According to the American Hotel & Lodging Association (AHLA), 85 percent of its member hotels remain understaffed. And without staff, there is no hotel. Technology can increase efficiency so […]
Getting to Know Your Guests: How to Gather Guest Data

In our digitally connected world, consumers expect increasingly personalized service from the businesses they choose to deal with—especially from those in the hospitality industry. To stand out in such a competitive market, hotels need to provide individually relevant (and therefore memorable) guest experiences, the key to which lies in guest data. Guest data has long […]
How an Independent Motel Can Be a Lodging Superstar

When we think of a roadside motel, we don’t think of a business with five-star service and amenities. Ironically, that’s why independent motels are uniquely positioned to surprise and delight; guests don’t expect it. Designed to serve roadtrippers with convenient, affordable accommodation, motels are the preferred choice for many travelers—travelers who expect to get nothing […]
Social Media Tune Up: 5 Tips for Hoteliers

While various channels may change and disappear, social media is here to stay. It’s like the blackberry bush in your garden. You can pull the roots up all you want, but it isn’t going anywhere. You may as well harvest the berries. More than half the world uses social media for everything from baby updates […]
7 Signs it’s Time to Change Your Hotel PMS

Change can be daunting, especially when it involves time, resources, and complex decisions. For busy lodging operators, disrupting the status quo may not fit into your demanding schedule. But if that schedule is fraught with inefficiencies, and you’re struggling to keep up with daily tasks and guest expectations, something’s gotta give before your bottom line […]
Getting in on the Health Kick: Wellness for Independent Lodgings

Recent events have highlighted the importance of looking out for ourselves and others. An Ipsos survey discovered that 62 percent of Americans care more about their health than they did pre-pandemic. Both leisure and business travelers look for experiences that enhance their personal wellness regimes when away from home and use this criteria to choose […]
A Shoulder Season Checklist for Independent Hoteliers

Shoulder season is gearing up with more guests than ever willing to be flexible with their dates and stretch their vacations into fall in search of a deal. Post-pandemic, with more people ready to travel and able to work remotely, shoulder season is no longer the sleepy catch-up period it used to be. Make sure […]
Social Responsibility in the Hospitality Industry: What You Can Do and Why You Should

Most people want to make the world a better place. And most guests want to stay in lodgings that help do this, whether it’s through a new green initiative or a facemask donation program. Here’s how you can become more socially responsible and benefit your community and your brand at the same time. Sustainability Guests […]
Parry Lodge

Located in Kanab, Utah, Parry Lodge is only minutes away from the Grand Canyon, Zion National Park, and Lake Powell. Hike, swim, or simply enjoy the natural beauty of Red Rock Country. For all you film buffs out there, Kanab is also home to plenty of Hollywood history. John Wayne and Frank Sinatra have both […]
Building Blocks for a Stronger Hotel Business

Did you know that modern buildings constructed within earthquake zones are built to sway during an earthquake? While the foundation is firm, there’s enough flexibility to allow the wave of the earthquake to move through it. Does your hotel need to be seismically upgraded, metaphorically speaking? With the right kind of foundation, you’ll have a […]
Extraordinary Hotel Experiences to Attract Guests in the Wake of Covid

It’s not enough to just offer hotel accommodations anymore. These days people are looking for experiences. The trend was there before COVID-19 but was amplified due to travel restrictions. When more people than ever are partaking in staycations by being a tourist in their own town, they’re looking for more than a home away from […]
How to Boost Hotel Holiday Bookings During a Pandemic

The holidays are coming! While travel is not yet at near-normal levels, there are many reasons and occasions people will choose to stay at hotels throughout the winter season, from visiting loved ones and wanting a change in scenery to celebrating traditions and creating new ones. Now is the time to consider and amplify all […]
Top 5 Pandemic-Era Technologies

We’ve seen many changes and pivots in the hotel industry in the face of COVID-19. Fortunately, there are existing innovations within hospitality that have made managing pandemic regulations and protocols more manageable. As normal travel volumes return in the future, the widespread adoption of pandemic-era hotel technologies will become the standard as they have proved […]
Is Your Hotel Ready For Summer Vacation 2021?

Summer is around the corner and with it the ubiquitous summer vacation. While things will still look a little different this year, a boon of guests is expected. Summer is still months away, and yet vacationers are already planning their trips to fulfill what they’ve been dreaming about. Whereas normally travel bookings are made on […]
10 Creative Ways to Repurpose Hotel Spaces to Increase Revenue

Hard work and creativity is part and parcel of an independent hotelier’s job—and never has this been more true! We can’t overstate how difficult this past year has been for hotels worldwide. Yet independent hotels have demonstrated the art of the pivot time and time again to come up with unique ways to use hotel […]