Hospitality By The Numbers: 40+ Stats You Should Know
You can better manage what you measure. Knowing your numbers lends valuable insight for hoteliers as they plan and strategize for the year ahead. Collected here are various statistics and forecasts to inform you of important global and local trends, revenue drivers, cancellation rates, market insights, and guest/consumer preferences. As you plan your 2024 strategies, […]
A Hotelier’s Guide to Responding to Online Reviews
Consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews help them decide what to buy or where to book, which makes reviews critical to a business’s success. As of 2021, 99.9 percent of US consumers look at them when they shop, at least some of the time. But […]
9 Ways to Drive Traffic to Your Hotel Website
Your hotel website is your carefully designed lobby on the internet, and like your lobby, it needs people to make it work. With strong traffic, a website is a powerful asset. It increases brand awareness, adds to the guest experience, and, most importantly, brings in commission-free bookings. It’s the one online space that is entirely […]
A Hotelier’s Guide to Generating Profitable Revenue
The goal of any business is to make money. But it’s not all about revenue. Think about it this way: If you increase revenue, but costs rise as well, your profit remains the same (or declines), and your business can’t grow. While it’s important to monitor top-line indicators like total revenue and RevPAR, focus on […]
How to Break Barriers to Hotel Tech Adoption
Modern hotel technology can streamline operations, increase revenue, and enhance the guest experience like never before. But investing in new tech can be intimidating, and barriers to adoption can make it seem out of reach… There are costs to consider… People won’t know the new system… Then you have the hassle of transferring your data… […]
Marketing Priorities for Independent Hoteliers This Year
Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […]
What’s Hot in Hotel Tech
Is your hotel technology making things smoother than a well-made bed? If not, it may be time for an upgrade! We’re not talking about flashy bells and whistles. The hottest hotel tech streamlines operations and removes bumps for guests. From smart tech to self-service solutions, let’s take a look at innovations that can help your […]
Harness 2024 Travel Trends to Boost Bookings
“New year, new you” … and a new hospitality industry. From pop culture and special vibes to sustainable practices and wellness retreats, travelers are inspired by many facets of the modern world when it comes to the destinations, experiences, and accommodations they seek. They’re not just checking off bucket lists anymore. Both Expedia and Booking.com […]
Hotel Customer Service Tips to Boost Loyalty and Revenue
Customer service is crucial to the guest experience and your bottom line. But it isn’t only about what happens at the front desk. Customer service is about how quickly and effectively any requests or issues are resolved, whether they are expressed in person, by phone, or online. It’s about anticipating your customers’ needs throughout the […]
Five Habits of a Successful Hotelier
Whether you’ve been running a hotel for decades or are brand new to the game, reflecting on your practices as a hotelier is always a valuable exercise. Nobody’s perfect, but taking the time to consider your methods and improve where you can points you in that direction. Curious if you’re doing everything in your power […]
Digital Communication Strategies to Drive Hotel Revenue
Some of us at WebRezPro remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. […]
6 Tips for Doing Social Customer Service Right
Great customer service has always been (and always will be) synonymous with the hospitality industry. But the approach to delivering customer service is evolving; great customer service has become synonymous with social customer service—providing customer care through your social media channels. Online reputation and social media are now inextricably tied to attracting new guests and […]
How to Drive Bookings along the Path to Purchase
Expedia Group’s latest study of how consumers plan and book travel online surveyed travelers in Australia, Canada, Japan, Mexico, the U.K., and the U.S.A. to reveal preferences and behavior along the path to purchase. The study, aptly named The Path To Purchase, discovered the average path to purchase length—from when a traveler starts thinking about […]
An Independent Hotelier’s Guide to Cancellation Policies
Every interaction between a guest and your property counts, and this extends to your cancellation policy. While cancellations are undesirable for hotels, they provide an opportunity to cultivate a positive relationship with your clientele and encourage them to rebook. Here’s how to develop cancellation policies that support your hotel’s bottom line and customer experience. The […]
A Hotelier’s Guide to Training Employees on New Tech
Having a modern, feature-rich tech stack isn’t enough to streamline operations and increase revenue. You also need employees who know how to use it, not employees who sit in front of it, slack-jawed, and wonder what they possibly did to deserve this (we’ve all been there). If employees struggle with your new and improved tech, […]
5 PMS Integrations to Drive More Revenue
Your property management system (PMS) isn’t there so that you can spend an afternoon playing with all the cool features, as fun as that may be. It’s there to enable you to elevate the guest experience and increase revenue. One of the ways a PMS does this is through integrations with specialized software, such as […]
How to Build the Best Hotel Tech Stack
When it comes to finding the perfect hotel software to power seamless operations and guest experience, there’s no one-fits-all solution. That’s because when it comes to delivering a great guest experience, every property is unique. From location and services to style and staff, every property offers something different—and has its own operational requirements for driving […]
Data Power! How to Use Your PMS to Drive Bookings
Marketing efforts are usually front of mind when it comes to boosting bookings, but what’s behind a good marketing strategy? In more ways than one, your property management system (PMS) is at the heart of driving reservations—not just managing them. We’re not only talking about decreasing rates when occupancy is low; the secret to generating […]
Why & How to Grow Hotel Partnerships
The hospitality industry is overflowing with countless booking options, guest experiences, and special deals and discounts—each better than the last! Now more than ever, hoteliers must pull out all the stops to stand out. There’s only so much they can do on their own, but partnering with other companies allows properties to diversify their services […]
A Hotelier’s Guide to Collecting and Using First-party Data
In the ever-evolving landscape of the hospitality industry, independent hoteliers are facing a shift. Third-party data—such as data purchased from marketing companies or collected through cookies—was once a cornerstone for understanding guest preferences and market trends but is gradually disappearing due to privacy concerns and changing regulations. While third-party data provides convenience, a move away […]
How to Create a Digital Guide for Your Hotel Guests
One way to appeal to modern travelers and give your property an edge over the competition is to offer a digital guide for your hotel guests. Digital guides can be created within guest apps provided by guest engagement platforms like Operto, Duve, and Akia, curated to present house manuals, amenities, local recommendations, and more to […]
5 More Cool WebRezPro Features You Might Not Know About
From interactive overrides to banned guests, WebRezPro has many cool features you won’t find in every property management system. We understand there can be a lot to learn during the onboarding process, and getting to know the ins and outs of your system takes time. That’s why we’re here for you every day. We want […]
5 Tips to Perfect the Guest Experience at Your Hotel
***Guest post from Duve, a WebRezPro partner*** When it comes to running a successful hotel, providing an exceptional guest experience should always be a top priority. Happy guests are more likely to return and recommend your establishment to others, which can significantly boost your business. To help you achieve this goal, we’ve compiled five valuable tips […]
An Independent Hotelier’s Guide to CAC
Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest. OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. But why is knowing this important, and how do you measure […]