Using Incentives to Boost Direct Bookings
The relationship between OTAs and hotels is a complex one. While hoteliers often resent the steep commissions OTAs charge, they also rely on them for a large chunk of their bookings. And for OTAs, well, without hotel inventory, they lose their most profitable business. The reality is that, for now and in the foreseeable future, […]
How to Maximize Conversions through Your Hotel Online Booking Engine
A seamless and intuitive online booking process is key to increasing direct bookings through your property’s website. Choosing a modern, secure, and mobile-friendly online booking engine (OBE) is just the first step—optimizing it for conversions is where the real magic happens. From branding your booking engine to adding compelling images and ensuring accessibility, there are […]
Big-Hotel Tips for Small Properties
Big-brand hotels and independent properties offer different guest experiences, and that’s the way it should be. Some travelers enjoy the familiarity and predictability of an international chain, while others are attracted to the unique local experiences provided by smaller lodgings like inns and B&Bs. Others could go either way! Big or small, each property needs […]
Getting to Know WebRezPro: Direct Online Bookings
Direct bookings are the backbone of an independent hotel’s website and business. Not only are they commission free, driving higher profit, they allow the property to collect critical information (email, phone number, etc.) required to form a relationship with the guest, boosting loyalty. With a robust booking engine like WebRezPro’s, properties can also offer upsells […]
How to Use Booking Engine Data to Boost Bookings
To entice guests, you have to know about them—their demographics, their likes and dislikes, and what they consider a great experience. You can use your online booking engine to collect this data, and if not surprise them, at least delight them. If you don’t have a direct online booking engine, you need one. Not only […]
Peak Season Prep: An Independent Hotelier’s Checklist
As we head into summer in the Northern Hemisphere, properties are gearing up for peak season. This preparation can both excite and intimidate lodging providers. On one hand, occupancy and revenue are up (yay!), but on the other, the pressure is on to maintain top-notch service with less time and more stress (eek!). It’s a […]
10 Ways Independent Hotels Can Increase Direct Bookings
Creating a strategy to increase direct bookings not only slashes commission fees and increases profit but builds customer relationships and loyalty by offering unique, personalized incentives and services for booking direct. Your direct booking channel is also the only one you have complete control over, so it’s worth cultivating on that basis as well. An […]
Digital Communication Strategies to Drive Hotel Revenue
Some of us at WebRezPro remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. […]
Data Power! How to Use Your PMS to Drive Bookings
Marketing efforts are usually front of mind when it comes to boosting bookings, but what’s behind a good marketing strategy? In more ways than one, your property management system (PMS) is at the heart of driving reservations—not just managing them. We’re not only talking about decreasing rates when occupancy is low; the secret to generating […]
5 Ways WebRezPro Makes Managing Properties with Boat Slips a Breeze
WebRezPro is a popular choice for properties that offer a mix of accommodation, like hotel rooms with cabins, camping sites, and boat slips! Our flexible software makes managing unique inventory setups easy, with customizable rates, policies, and reporting. If you’re looking for property management software that helps maximize revenue from your boat slips alongside your […]
4 Automated Tools Every Hotelier Should Use
This isn’t the age of the horse and buggy or handwritten guest book. To make sure your hotel remains relevant and competitive, you need strong technology in place to drive efficiency, personalized guest experiences, and revenue. Modern hotel technology ensures that your property not only runs smoothly but that you have all the right information, […]
How to Improve Guest Payments at Your Hotel
Payment tech may not seem like a hot topic, but it’s fundamentally important to your business and guest experience—especially now. Think of all the ways consumers can pay for goods and services these days. From credit cards to digital wallets, we’re moving towards a cashless world where digital payments reign. If you’re still asking guests […]
Why and How to Centralize Reservations
Independent hotels receive bookings through various channels, including telephone, email, property website, and third-party booking channels (like Expedia, Airbnb, Google, etc.). Staying on top of inventory and reservations across all those channels is critical to operations, guest service and your bottom line. If you’re spending hours updating various booking channel extranets, frequently dealing with the […]
Client Spotlight: Unique Stay Experiences
From private islands to fairy cottages, treehouses to ghost towns, WebRezPro has some unique accommodation clients. Over the years, we’ve worked with a variety of properties to create a flexible property management system with features as unique as they are. WebRezPro is most often used for independent hotels, motels and inns, yet its functionality extends […]
Self-Service Hotel Applications Guests Want Now
Guests need your help for a smooth, relaxing stay. However, they may not always want to stop at the front desk, especially when they’re stumbling in fresh off a red-eye or when a self-service option would be much faster. Seventy-three percent of guests are more likely to select a hotel with self-service technology. Self-service technology […]
How to Turn OTA Customers into Loyal Guests
As of 2019, more than half of hotel bookings came from online travel agents (OTAs) like Expedia and Booking.com. Ouch. That’s a lot of commission fees. Fortunately, that’s also a lot of visibility. It’s like window shopping. Guests browse hotels on OTAs, but they can be enticed onto your property’s own website through an appealing […]
5 Reasons You Need to Offer Online Bookings on Your Hotel Website
An online booking engine allows you to accept direct (commission-free) bookings 24/7 through your property’s website. In this day and age, every property should have one. All the beautiful hero images and polished phrases in the world won’t do you any good if your guest can’t follow through the moment they decide to book. Your […]
Make Your Hotel Shine Online This Summer
Summer is coming with sunburns, hot ocean beach days, and tourists—lots and lots of tourists all geared up for revenge travel. Travelers are set to go big and spend big on their next trip. Work-from-home professionals have saved their cash during the pandemic and now they’re ready to use it. But there are lots of […]
Five Key Pieces of a Winning Hotel Website
Does web design for your hotel give you an “uh-oh” feeling in your stomach? Do you have a great property, but you aren’t sure how to market it online? You’ve come to the right place. We lay out key strategies of hotel website design to make sure your guests hit that “book now” button. If […]
