5 Sustainable Hotels to Inspire Us
By definition, sustainability and hospitality go hand in hand. To be hospitable means to be friendly and welcoming to guests, but it also means providing an environment that’s pleasant and favorable for living in. The bigger picture for hotels is how they contribute to the environment that surrounds them so that Planet Earth continues to […]
Getting in on the Health Kick: Wellness for Independent Lodgings
Recent events have highlighted the importance of looking out for ourselves and others. An Ipsos survey discovered that 62 percent of Americans care more about their health than they did pre-pandemic. Both leisure and business travelers look for experiences that enhance their personal wellness regimes when away from home and use this criteria to choose […]
Demystifying the Metaverse for Independent Hotels
POV: you enter the lobby of a five-star luxury hotel. Friendly agents behind the front desk exude welcoming smiles while sky-high ceilings inspire a sense of awe and walls adorned with fine artwork remind you that you’re staying near the Louvre in the world-class, cultural city of Paris—all from the comfort of your own home. […]
Gen Z: The Next Generation of Hotel Guests and How to Win Them Over
Born between approximately 1996 and 2012, Gen Z is more than comfortable with the latest technology. In fact, they’ve never experienced life without the internet. Gen Z is both socially conscious and sociable, whether or not they’re online. According to a Stanford survey, most Gen Z actually prefer in-person communication, so don’t neglect those smiling […]
Hotel Amenities: What Today’s Guests Look For When Booking Accommodation
To win guest loyalty, hoteliers have always needed to offer more than a place to sleep. Whether it is valet parking, room service, or an on-site spa, hotels rely on extra amenities to appeal to customers. This hasn’t changed post-pandemic. After two years of sitting around in sweatpants, trying to muster the energy to microwave […]
Hotel Trend Alert: Very Important Pet Perks
When the world closed down in 2020, it wasn’t just toilet paper that was rushed off the shelves—there was a rush on pets too, particularly dogs. Shelters couldn’t keep up with applications and breeders had year-long waitlists. Working from home made it the perfect time to welcome a new furry family member. As travel opens […]
Here Come the Baby Boomers. Is Your Hotel Ready?
There’s been much ado about Millennials (born early 1981 through 1996)—and for good reason. As the largest generation in the U.S., tech-savvy Millennials have driven the evolution of hospitality (think online presence, mobile apps, social media, and personalized experiences). However, in our warranted efforts to please the young people, we must be careful not to […]
Creating Coworking Hotel Spaces
With the pandemic and subsequent lockdowns, the world kept going by remote workforces. While offices are opening up once again, the high level of remote work remains as companies and their staff discovered how possible it was. In 2021, the amount of permanent remote work actually doubled from pre-pandemic levels. As office walls have come […]
The Hotel of the Future
Do you wonder what the hotel of the future will look like? We’re not talking about a hotel on the moon or anything (but imagine the views!), yet rather what we can expect from hotels in the next decade or so based on current trends and forerunner technologies already in use. It’s not so much […]
What Hotel Guests Want in 2022
Just as the world began to open up to more travel, those metaphorical gates closed again in the face of new variants, proving that the only thing predictable when it comes to the future of travel is that it’s unpredictable! What we also know, though, is this: people love to travel in any way they […]
Hotel Marketing Trends for 2022
As we look forward to the new year, it’s a good time to reflect on how much the world has changed in only a couple of years. What’s fascinating is how technology that existed before the pandemic was harnessed by the hospitality industry to make it through these difficult times with grace, optimism, and warmth […]
2021 Hotel Trends that Matter
With COVID-19 vaccinations beginning to roll out, 2021 brings the travel industry a much more positive outlook. We’ve all learned a lot over the past year and we know that agility, innovation and efficiency will remain key to success as the future unfolds. It’s also important to be aware of industry trends and take action […]
How Independent Hotels Can Maximize Revenue in the Pandemic Era
Faced with limited demand due to COVID-19 travel restrictions, hoteliers must think outside the box to capture bookings and maximize revenue. Pricing practices that made sense before the virus hit—like seasonal pricing and non-refundable rates—may not be so relevant now in our pandemic era. In this tentative climate, revenue management strategies should aim to boost […]
Staycation Destination: Marketing Your Property to Local Travelers
The world will likely see a reduction in international travel for the foreseeable future. Uncertainty around border restrictions and a wariness to book expensive flights in such an uncertain time means many people are going to be staying on their own soil for a while. But that doesn’t mean they’ve lost their yen for a […]
Email Marketing Tips for Independent Hoteliers in the 2020s
Businesses are reaching out to customers today in more ways than ever before—by social media, chatbot, mobile messaging, SMS, phone call, email, online advertising, TV and radio ads, and print… Phew! But of any marketing channel, email still delivers the best return on investment (in both time and money) and remains the key strategic channel […]
5 Hospitality Trends to Look Out For in 2019
A new year is beginning, and it’s the perfect time to take stock of what’s working, what isn’t, and start making a plan for finding success and wowing customers in 2019. Need a change but lack inspiration? Here are a few hospitality trends that will dominate in the new year: More Mobile The transition to […]
BYOD: A Hospitality Trend Worth the Buzz
People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered the “single most indispensable item” by travelers. That puts them ahead of essentials like a driver’s license and toothbrush. With people that attached to their smartphones, it’s no surprise that the BYOD trend […]
7 Tips for a Work-Friendly Property
As more and more of the workforce has begun telecommuting (at least part-time), a new demographic has emerged in the travel industry. No longer tethered to the office, these remote workers have the ability to do their jobs from anywhere in the world. It’s a freedom many are taking advantage of—taking extended trips to exciting destinations […]
Beyond the Bedroom: Hotel Design Trends for 2018
Today’s savvy nomad has realized that the hotel experience is an integral aspect of travel. Hotels are no longer merely the place of a morning departure and evening return, the place to shower and sleep, the place just to hang one’s hat; many guests expect their hotel to be an experience and an extension of its […]
WebRezPro’s Top 5 Blog Posts of 2017
It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year. Here are the top 5 blog posts […]
Skeptical of the Cloud? Four Cloud-based PMS Myths Debunked
Just like many major technological advancements before it, the introduction of cloud computing has revolutionized the way businesses operate across all industries (including hospitality). From integrated online booking engines to increased flexibility, the introduction of cloud-based property management systems has resulted in incredible benefits for its adopters. But despite its many advantages, some hoteliers are […]
Improve Guest Experience with Automated Emails
With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up with current trends like Instagram and Twitter, don’t forget to give a little TLC to a tried and true strategy in your communication toolbox: email. […]
Mobile Musts for Independent Hotels in 2017
Two years ago we wrote about mobile technology independent lodging operators should be seriously considering at that time and since then, mobile has become even more ingrained in the hospitality industry. So we thought it was about time to revisit and expand upon our original post as mobile technology continues to influence the way consumers […]
Hospitality Technology Trends to Implement in 2017
Here we are — 2017 — the whole year ahead of us! Ready to make it a good one? Perhaps you have already made some New Year’s resolutions, some of which might revolve around increasing the success of your business. For hoteliers and other lodging operators, technology is making operations more efficient and successful with […]