Spring break is around the corner, and it’s no longer reserved for college students looking to perfect their keg stand. Families, solo adventurers, and even retirees plan seasonal escapes as warmer weather approaches. With these travelers come revenue opportunities. In 2025, American spring break spending climbed to an average of $5,325 per trip, marking a 14 percent increase over 2024.
Here’s how to attract your ideal guest and deliver a compelling stay that inspires repeat visits long after the season ends.
Review Data
Leverage your property management system (PMS) to analyze historical reservation data during the same period, including occupancy, length of stay, and booking pace. With WebRezPro’s custom booking report, you can compare property-specific performance metrics year over year, even across multiple years.
Use these metrics to inform strategy. For instance, if historical data shows softer occupancy, targeted discounts can stimulate demand. Pairing promotions with minimum length-of-stay requirements, such as a third night free with a two-night booking, further increases occupancy and revenue. Conversely, in popular spring break destinations like Miami, adjusting rates upward is the most effective way to optimize your bottom line.
Evaluate performance by room type as well and set pricing accordingly. For instance, family suites may see higher demand during school break periods, in which case you should command a premium for those rooms while providing incentives for your less favored accommodations.
Beyond understanding booking volume, it’s essential to know who your guests are. Demographic insight allows you to create targeted offers, highlight amenities that matter most, and deliver messaging that resonates. Remember that not every traveler is a partygoer. Your audience may look very different depending on location and market dynamics, e.g., older travelers often prefer shoulder-season stays, when destinations are quieter. Align specialized packages for this group outside peak-party periods.
Guest demographics are derived from data captured across your booking engine, PMS, and customer relationship management (CRM) platform. Though it may seem overwhelming, even a small set of readily available data points strengthens your strategy when put into action. For example, every reservation includes an address, which shows how far the guest is traveling and therefore what packages and upsells are most appropriate. Send any staycation offers to locals, not international tourists!
WebRezPro includes custom guest profile fields that allow you to gather data unique to your property’s needs. You can add these fields to your booking form for standardised collection when the guest reserves. For example, a field requesting a guest’s favorite drink so you can welcome them with it.
Adjust Pricing
Once you understand which guest segments you serve and when demand is strongest, it’s time to shift pricing. Your revenue management system (RMS) plays a critical role, using sophisticated algorithms to determine ideal rates based on factors such as previous demand, competitor pricing, seasonality, etc. Integrated with your PMS, it automates dynamic pricing, adjusting rates in real time to remain competitive and maximize revenue as market conditions evolve.
Even with an RMS in place, ongoing rate oversight remains essential. Reviewing metrics in your PMS like booking pace and pickup enables you to identify changes in demand and respond proactively. Be purposeful and don’t underprice in peak periods.
During such periods, you may also want to implement minLOS and CTA/CTD restrictions. If spring break is an especially busy time at your property, guests will still be ready to book despite limitations. Strategically applying such controls secures occupancy while reducing turnover costs, which ultimately raises profits.
Organize Staffing
Closely monitoring the key performance metrics mentioned above also helps you to optimize staffing. As spring break approaches, assess these indicators and reorganize schedules if performance deviates from expectations. A strong direct booking strategy, for example, may increase demand and require additional staffing. At the same time, automated solutions like a cloud-based PMS streamline routine tasks, allowing your team to focus on higher-value, guest-facing responsibilities.
Optimize Direct-Booking Strategy
To enhance the reservation experience for spring break—and throughout the year—a mobile-friendly, direct online booking engine (OBE) is critical. Accessible on your property’s own website and integrated with your PMS, your OBE guarantees that rates and availability update in real time across systems, reducing friction and preventing errors. Your OBE should also reflect your brand, incorporating your logo, colors, and high-quality property imagery. With WebRezPro, you can even automate image updates based on seasonality. If your property comes alive with spring wildflowers, your booking experience can showcase that at exactly the right moment.
However, spring brings more than just scenic beauty; it presents an opportunity to refresh your offerings. Develop seasonal packages and promotions available through your OBE and tailored to both the time of year and guest segments most likely to travel, such as an Easter brunch or girls’ getaway, perfect for both college friend groups and moms looking for relaxation (it’s a great Mother’s Day gift). Early spring may also lend itself to ski-focused stays. Even if you’re not a dedicated ski resort, you may be able to position yourself as a cozy, value-driven alternative once guests are off the slopes. Highlight local events and festivals as well. After all, your destination drives your unique selling proposition.
Review your website and booking engine to ensure promotions are clearly highlighted and easily bookable. Complete a test booking yourself or ask a friend or family member to do so. Their fresh perspective can quickly uncover any pain points. Using WebRezPro, you can create booking links that take guests straight to specific packages so that when they click on that girls’ getaway, that’s precisely where they land.
Plan for Last-Minute Bookings
Not every spring break traveler plans far in advance, so be prepared for last-minute bookings.
Your website must be fully mobile-friendly, as 70 percent of these bookings occur via a mobile device. Invest in a responsive design that adapts automatically to the user’s screen and provides a seamless experience that converts impulse searches into confirmed stays.
Travel agents also supply a valuable source of last-minute bookings, along with specialized OTAs like HotelTonight. If your pickup data indicates that a significant portion of reservations happen close to arrival, explore and prioritize these distribution channels.
Set Expectations
Set expectations before arrival by prominently communicating your cancellation, guarantee, and house policies to prevent misunderstandings and support a smooth stay. If you’re in a common party location but would prefer that guests refrain, promote your quiet vibe and outline the rules on the Policies or FAQ page of your website.
WebRezPro comes with customizable agreements that are automatically emailed to guests and attached to the corresponding reservation once signed. This creates a clear record of consent that shields your property in the event of a dispute. You can even tailor separate agreements for spring break visitors, distinct from those used for standard stays. That said, staff should have detailed knowledge of these policies as well so that they can explain them in person.
When necessary, take advantage of WebRezPro’s banned guest feature to protect your property and staff. Flagging a guest profile as banned prevents that individual from making future reservations.
Continue Monitoring
Monitoring performance shouldn’t stop once spring break begins. Continue tracking key metrics such as occupancy, booking pace, and overall revenue as the season unfolds. It’s important to recognize that revenue extends beyond room nights alone. Ancillary performance indicators like TRevPAR (total revenue per available room) and RevPAG (revenue per available guest) provide a more comprehensive view of financial success by capturing add-on sales such as dining, spa, and parking.
Room revenue usually comprises 60-80 percent of a hotel’s income, leaving at least 20 percent gathered through these additional offerings. With WebRezPro’s products/services report, you can track and optimize sales of ancillary items to maximize your bottom line.
Use performance insights to course-correct in real time and spotlight the amenities resonating most with guests. If an offering performs particularly well, share it on social media to inspire guests to book. This data is equally valuable for future planning, enabling you to curate strategy year over year.
By leveraging your software and its insights, you can prepare for spring break well in advance, creating a seamless, enjoyable experience for both guests and staff. A well-executed stay not only maximizes seasonal performance but also increases the likelihood you’ll see the guest again soon!
