Heritage Place Hotel
Need an affordable place to lay your head? Check in to Heritage Place Hotel in Iuka, Mississippi. The rooms have a refrigerator, microwave, and plenty of coffee, not to mention the free Wi-Fi. You’ll be comfortable and well-rested for wherever you’re headed! Heritage Place Hotel has chosen our cloud-based WebRezPro Property Management System to help […]
Take Direct Bookings through Facebook
With three billion monthly users, Facebook is the place to be on the internet. The social media giant cannot be ignored by any business that wants to engage with customers. Chances are you already invest plenty of energy into cultivating your property’s Facebook presence, and we think that’s great! Now it’s time to get an […]
8 Ways to Save Money at Your Hotel
As with any other business, your property needs to make more money than you spend to keep afloat, and creating a great guest experience can get expensive fast—especially amidst rising inflation and labor shortages. However, the trick to a more profitable hotel isn’t simply cutting costs. It’s cutting the right costs. Know what your return […]
If You List It, They Will Come: A Hotel’s Guide to Google Business Profiles
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your website’s search results placement with SEO strategies. And you should. But it’s not all you can do to make the platform work for you. Maintaining your Google Business Profile is an important step to stay competitive […]
Responding to Positive Hotel Reviews: Are You Making These Common Mistakes?
You have no doubt given much thought to responding to negative reviews, but what about the positive ones? Responding appropriately to positive reviews is also important for maintaining your hotel’s reputation and increasing guest loyalty. Don’t miss this opportunity to build stronger connections and highlight your property’s winning attributes to potential guests. Responding appropriately to […]
Getting to Know WebRezPro: Key Reports
While the thought of reporting makes many of us cringe, smart hoteliers know that tracking hotel reservations, rooms, and revenue is key to running an efficient operation and making decisions that drive success. Some lodging operators spend too much time manually gathering data from various sources and creating spreadsheets, but there’s a better way. Automated […]
9 Great Guest Activities Any Hotel Can Offer
One of the best ways to boost your hotel’s bottom line is to offer activity packages and add-ons. Not only do they provide an opportunity to increase your TRevPar, they give guests more of an experience at your hotel. People have returned to travel in droves, but today’s guests don’t just want a place to […]
How a Cloud PMS Generates Repeat Bookings
Growing a loyal customer base is great for business. (This goes for any industry, not just hospitality.) Bringing past guests back not only costs less than acquiring new ones, but loyal customers tend to spend more too. In addition, they advocate for your property, recommending it to their friends and family and sharing their stay […]
8 Things to Include in Your Hotel Budget
A budget enables you to plan for your business and evaluate the resources you have to achieve that plan. Projecting income and expenses for the year ahead helps you make better operational decisions. It’s like taking a road trip. You may get where you’re going if you simply drive off into the sunset, but your […]
Service Recovery Tips for Independent Hoteliers
“You can’t win an argument. If you lose it, you lose it; and if you win it, you lose it.” – Dale Carnegie Have you ever encountered an unsatisfied guest? Let’s not dwell on that question because, the truth is, virtually every hotel has received complaints at some point. However, adopting a defeatist or a […]
A Hotelier’s Guide to Recruiting, Hiring and Retaining Employees
Your employees are the backbone of your business. That’s true across industries but particularly in hospitality. They facilitate bookings, welcome guests, and ensure their stays are comfortable and memorable. It’s imperative to find and hold on to quality staff members. However, this isn’t always easy, especially in the current post-pandemic labor market. In an AHLA […]
Pandemic Hotel Trends That Are Here to Stay
The pandemic is slowly fading, and people are just as enthusiastic for travel as they were before. However, the hospitality industry is not returning to 2019 but instead moving forward with innovative concepts and technology accelerated by the pandemic. To look ahead, we need to look back at “pandemic trends” that are now the norm. […]
Why and How to Identify Your Hotel’s Compset
Learn how you stack up against the competition by building an accurate hotel compset. Short for hotel competitive set, this is a group of lodgings that are direct competitors with your own. Analyzing your hotel’s compset unveils information to help you stand out from these competitors and become the most desirable option. Basically, you must identify […]
A Hotelier’s Guide to Social Media Marketing by Channel
The internet is a big place filled with office memes, cat videos, and competitor hotels. And while you don’t have to be everywhere, you do have to be where your target audience is. In addition to a mobile-friendly website, your hotel needs to be on the right OTAs and social media channels. An estimated 4.9 […]
How to Win Guests and Influence Customers
It’s been more than eight decades since Dale Carnegie wrote his famous book, How to Win Friends and Influence People. Self-help books come and go, but this seminal work remains popular today. Why? The advice is not only practical and timely but also logical and straightforward. If Carnegie’s advice could be distilled into one sentence, […]
How to Maximize Hotel TRevPAR
Riddle: Two hotels have the same number of rooms and charge the same rates. On a given night, both book an equal number of rooms. However, in our imaginary revenue competition, there is a clear winner. How is this possible? The answer is simple (and the title of this post may be a giveaway!). TRevPAR […]
Happy Employees = Happy Guests: How to Increase Staff Engagement
While the pandemic may be winding down, and people no longer swarm the toilet paper aisle, labor shortage is still a significant challenge for lodging operations. According to the American Hotel & Lodging Association (AHLA), 85 percent of its member hotels remain understaffed. And without staff, there is no hotel. Technology can increase efficiency so […]
How to Create a Hotel Business Plan
Budding hoteliers can set themselves up for success by building a solid business plan. The symbolic foundation of your hotel, your business plan keeps you on track and accountable to your objectives and goals and is necessary for securing investors. This is not to say that initial plans should not be adapted and revised, especially […]
Villas Nicolas
In need of some serious rest and relaxation? Treat yourself to a stay at Villas Nicolas in Costa Rica. You can sunbathe on the sandy beaches or tour the jungle and see if you can spot any crocodiles (don’t spot them too close!). Rooms come with unique, tasteful furniture (nothing cookie-cutter), air conditioning, and free […]
Best Practices for Managing Your Online Hotel Reviews
There’s plenty of research to support the fact that reviews turn lookers into bookers with nearly half of US consumers trusting reviews as much as recommendations from family and friends. To boost bookings, accommodation providers not only need to accumulate online reviews but also respond to them effectively (more than half of consumers say they […]
An Independent Hotelier’s Guide to Reducing Waste
Travelers are increasingly conscious of their impact on both the destination they travel to and the planet as a whole. Moving to Mars isn’t an option (yet)! The impact of any given trip is significantly influenced by the accommodation chosen. According to a 2022 report, 46 percent of travelers chose to stay at a sustainable […]
Off the Beaten Path: How to Market Your Destination When No One’s Heard of It (Yet)
Not every hotel enjoys a renowned location like London, Paris, or Bali. Though these popular—and packed—destinations attract guests without trying, places off the beaten path also have great potential to snag bookings. Guests are more aware than ever of sustainable travel and overtourism (you know it’s bad when articles start talking about “tourists per head […]
Building Blocks for Success: A Checklist for New Hoteliers
Opening a new hotel is an ambitious and tenacious endeavor—and one of the most rewarding. Whether you’re building a business plan for your new hotel or still running the numbers, the journey from concept to opening is undeniably overwhelming without a plan in hand. As Benjamin Franklin said, “If you fail to plan, you plan […]
Casia Lodge and Ranch
Treat yourself to a stay at Casia Lodge and Ranch. Located in Twisp, Washington and cradled by the Methow Valley, it has everything you need to escape from it all. You can horseback ride, raft down the river, or simply relax. You’ll even wake up to fresh coffee and pastries in your room, followed by […]
