3 Ways to Break Down Data Silos at Your Hotel
A data silo is a collection of data clustered away in one system, section, or department that other parts of the organization cannot access easily (for instance, if each department had their own excel spreadsheet and refused to share). Data silos present a problem for your property for multiple reasons. They make it challenging to […]
Free Digital Marketing Tools for Independent Hoteliers
From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers! These tools aren’t just budget-friendly (obviously), they also spice up your marketing game without costing a dime—just your time. […]
The CLV Golden Ticket: Identify, Attract & Retain Your Most Valuable Guests
Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests. Add in OTA commissions, transaction fees, and even your marketing personnel and your Customer Acquisition Costs (CAC) could go through the roof. The importance of enticing guests to return cannot be overstated, given that customer retention costs less than acquisition—in […]
7 Common Guest Anxieties and How to Address Them
Booking a hotel can make guests anxious. It’s a risk, and they want to be sure that your property is the best choice. There are a myriad of nagging doubts to worry them, from getting lost to forgetting something. Here’s how to resolve those doubts and reassure your guests that you have everything in hand. […]
Hotel Merchandise Ideas to Boost Revenue and Brand Presence
Creating, promoting, and stocking hotel merchandise is a significant undertaking for busy hoteliers. However, the potential payoff can be worth it. Travelers are always looking to take a piece of their destination home with them or for their loved ones. While selling souvenirs in your gift shop isn’t new, hoteliers are taking this concept to […]
3 Ways a Cloud PMS Improves Internal Communication
Both management and hotel staff need access to current, accurate information about the property. For instance, the accounting department needs metrics, such as RevPAR and gross operating profit, while the front desk has to know which rooms are safe to check guests into (lest the guest end up in a room with someone else’s dental […]
How Hotels Can Harness Popular Culture to Make Money
Have you heard of Taylor Swift? Of course. But have you heard of the Swift Effect? CNN recently reported on the phenomenon of the effect Taylor Swift’s Eras Tour is having on the travel industry. As airlines increase seats to locations to coincide with concert dates (bringing enormous wave after wave of Swifties to the […]
How Small Hotels Can Win Bookings
Being a small, independent hotel competing with big chains can feel like a David and Goliath scenario. While brand giants possess resources you don’t, there are plenty of ways to wield your slingshot and compete for bookings. Chains may have more muscle—and money—behind them, but independent hotels are often nimbler and more creative. Here’s how […]
A Hotelier’s Guide to Generating Profitable Revenue
The goal of any business is to make money. But it’s not all about revenue. Think about it this way: If you increase revenue, but costs rise as well, your profit remains the same (or declines), and your business can’t grow. While it’s important to monitor top-line indicators like total revenue and RevPAR, focus on […]
Marketing Priorities for Independent Hoteliers This Year
Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […]
Hotel Customer Service Tips to Boost Loyalty and Revenue
Customer service is crucial to the guest experience and your bottom line. But it isn’t only about what happens at the front desk. Customer service is about how quickly and effectively any requests or issues are resolved, whether they are expressed in person, by phone, or online. It’s about anticipating your customers’ needs throughout the […]
An Independent Hotelier’s Guide to Cancellation Policies
Every interaction between a guest and your property counts, and this extends to your cancellation policy. While cancellations are undesirable for hotels, they provide an opportunity to cultivate a positive relationship with your clientele and encourage them to rebook. Here’s how to develop cancellation policies that support your hotel’s bottom line and customer experience. The […]
5 More Cool WebRezPro Features You Might Not Know About
From interactive overrides to banned guests, WebRezPro has many cool features you won’t find in every property management system. We understand there can be a lot to learn during the onboarding process, and getting to know the ins and outs of your system takes time. That’s why we’re here for you every day. We want […]
An Independent Hotelier’s Guide to CAC
Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest. OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. But why is knowing this important, and how do you measure […]
5 Cool WebRezPro Features You Might Not Know About
A property management system, even an easy-to-use one like WebRezPro, may have such a variety of features that it’s hard for you to get to know every aspect. As busy hoteliers, you don’t always have time to sit down with it and really poke around. After all, you have guests to take care of! To […]
8 Ways to Save Money at Your Hotel
As with any other business, your property needs to make more money than you spend to keep afloat, and creating a great guest experience can get expensive fast—especially amidst rising inflation and labor shortages. However, the trick to a more profitable hotel isn’t simply cutting costs. It’s cutting the right costs. Know what your return […]
Responding to Positive Hotel Reviews: Are You Making These Common Mistakes?
You have no doubt given much thought to responding to negative reviews, but what about the positive ones? Responding appropriately to positive reviews is also important for maintaining your hotel’s reputation and increasing guest loyalty. Don’t miss this opportunity to build stronger connections and highlight your property’s winning attributes to potential guests. Responding appropriately to […]
How a Cloud PMS Generates Repeat Bookings
Growing a loyal customer base is great for business. (This goes for any industry, not just hospitality.) Bringing past guests back not only costs less than acquiring new ones, but loyal customers tend to spend more too. In addition, they advocate for your property, recommending it to their friends and family and sharing their stay […]
Pandemic Hotel Trends That Are Here to Stay
The pandemic is slowly fading, and people are just as enthusiastic for travel as they were before. However, the hospitality industry is not returning to 2019 but instead moving forward with innovative concepts and technology accelerated by the pandemic. To look ahead, we need to look back at “pandemic trends” that are now the norm. […]
How to Attract Price-sensitive Guests without Slashing Prices
With Covid lockdowns fresh in our memory, the desire to travel is still strong. But as inflation and high flight prices persist, the revenge travel surge may start to wane. As the cost of living continues to rise, so will travelers’ price sensitivity. Hoteliers should keep this in mind as they strive to balance profit […]
How Hotels Use AI to Serve Guests Better
If you had mentioned Artificial Intelligence in relation to the hotel industry a few years ago, robots behind the front desk would likely come to mind. While 2020 saw the novelty of robot butlers, AI today is quite different—and astounding! Let’s define what AI is for hotels and explore how hotels can leverage it for […]
20 Years Strong: WebRezPro Celebrates Major Milestone
This year (2023) WebRezPro celebrates its 20th anniversary as a leading cloud property management system for independent properties of all shapes and sizes, including hotels, motels, inns, vacation rentals, and even kennels (it’s no problem if your guests go woof!). We’re proud to cross this milestone with over 2,000 client properties in 45 countries and […]
How Hotel Management Software Helps Attract New Guests
Cloud property management systems (PMS) streamline daily operations and customer service delivery, which results in satisfied guests and repeat business. Most lodging operators understand how the level of efficiency and personalization facilitated by modern hotel management software turns first-time guests into loyal customers—but it’s also important to know how a cloud PMS brings those first-timers […]
How to Implement Guest Messaging at Your Hotel
There’s been a lot of chatter about guest messaging in the hotel industry lately. Everyone’s adopting mobile communication channels to better engage guests. It’s been happening since the pandemic forced us to avoid interacting with other people face to face. Momentum really picked up from there as hoteliers saw how quickly guests embraced text messaging […]