Marketing Priorities for Independent Hoteliers This Year
Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […]
What’s Hot in Hotel Tech
Is your hotel technology making things smoother than a well-made bed? If not, it may be time for an upgrade! We’re not talking about flashy bells and whistles. The hottest hotel tech streamlines operations and removes bumps for guests. From smart tech to self-service solutions, let’s take a look at innovations that can help your […]
Harness 2024 Travel Trends to Boost Bookings
“New year, new you” … and a new hospitality industry. From pop culture and special vibes to sustainable practices and wellness retreats, travelers are inspired by many facets of the modern world when it comes to the destinations, experiences, and accommodations they seek. They’re not just checking off bucket lists anymore. Both Expedia and Booking.com […]
Hotel Customer Service Tips to Boost Loyalty and Revenue
Customer service is crucial to the guest experience and your bottom line. But it isn’t only about what happens at the front desk. Customer service is about how quickly and effectively any requests or issues are resolved, whether they are expressed in person, by phone, or online. It’s about anticipating your customers’ needs throughout the […]
Digital Communication Strategies to Drive Hotel Revenue
Some of us at WebRezPro remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. […]
How to Drive Bookings along the Path to Purchase
Expedia Group’s latest study of how consumers plan and book travel online surveyed travelers in Australia, Canada, Japan, Mexico, the U.K., and the U.S.A. to reveal preferences and behavior along the path to purchase. The study, aptly named The Path To Purchase, discovered the average path to purchase length—from when a traveler starts thinking about […]
An Independent Hotelier’s Guide to Cancellation Policies
Every interaction between a guest and your property counts, and this extends to your cancellation policy. While cancellations are undesirable for hotels, they provide an opportunity to cultivate a positive relationship with your clientele and encourage them to rebook. Here’s how to develop cancellation policies that support your hotel’s bottom line and customer experience. The […]
A Hotelier’s Guide to Training Employees on New Tech
Having a modern, feature-rich tech stack isn’t enough to streamline operations and increase revenue. You also need employees who know how to use it, not employees who sit in front of it, slack-jawed, and wonder what they possibly did to deserve this (we’ve all been there). If employees struggle with your new and improved tech, […]
5 PMS Integrations to Drive More Revenue
Your property management system (PMS) isn’t there so that you can spend an afternoon playing with all the cool features, as fun as that may be. It’s there to enable you to elevate the guest experience and increase revenue. One of the ways a PMS does this is through integrations with specialized software, such as […]
How to Build the Best Hotel Tech Stack
When it comes to finding the perfect hotel software to power seamless operations and guest experience, there’s no one-fits-all solution. That’s because when it comes to delivering a great guest experience, every property is unique. From location and services to style and staff, every property offers something different—and has its own operational requirements for driving […]
Why & How to Grow Hotel Partnerships
The hospitality industry is overflowing with countless booking options, guest experiences, and special deals and discounts—each better than the last! Now more than ever, hoteliers must pull out all the stops to stand out. There’s only so much they can do on their own, but partnering with other companies allows properties to diversify their services […]
A Hotelier’s Guide to Collecting and Using First-party Data
In the ever-evolving landscape of the hospitality industry, independent hoteliers are facing a shift. Third-party data—such as data purchased from marketing companies or collected through cookies—was once a cornerstone for understanding guest preferences and market trends but is gradually disappearing due to privacy concerns and changing regulations. While third-party data provides convenience, a move away […]
How to Create a Digital Guide for Your Hotel Guests
One way to appeal to modern travelers and give your property an edge over the competition is to offer a digital guide for your hotel guests. Digital guides can be created within guest apps provided by guest engagement platforms like Operto, Duve, and Akia, curated to present house manuals, amenities, local recommendations, and more to […]
5 More Cool WebRezPro Features You Might Not Know About
From interactive overrides to banned guests, WebRezPro has many cool features you won’t find in every property management system. We understand there can be a lot to learn during the onboarding process, and getting to know the ins and outs of your system takes time. That’s why we’re here for you every day. We want […]
5 Tips to Perfect the Guest Experience at Your Hotel
***Guest post from Duve, a WebRezPro partner*** When it comes to running a successful hotel, providing an exceptional guest experience should always be a top priority. Happy guests are more likely to return and recommend your establishment to others, which can significantly boost your business. To help you achieve this goal, we’ve compiled five valuable tips […]
An Independent Hotelier’s Guide to CAC
Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest. OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. But why is knowing this important, and how do you measure […]
5 Cool WebRezPro Features You Might Not Know About
A property management system, even an easy-to-use one like WebRezPro, may have such a variety of features that it’s hard for you to get to know every aspect. As busy hoteliers, you don’t always have time to sit down with it and really poke around. After all, you have guests to take care of! To […]
6 Impactful Ways to Adapt Your Hotel to Climate Change
Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. None of this is particularly good for travel. While you can and should make your hotel as sustainable as possible, you need to find ways to weather climate change as well […]
How to Create a Niche Luxury Hotel Experience
Even with post-pandemic uncertainty, plenty of people look to experience the high life when they travel…and they’re willing to pay for it. The luxury travel market is expected to more than double from $638.2 billion in 2021 to $1650.5 billion in 2031. From Rodin-inspired pastries to 24-karat gold facial masks, here’s how to attract these […]
8 Ways to Save Money at Your Hotel
As with any other business, your property needs to make more money than you spend to keep afloat, and creating a great guest experience can get expensive fast—especially amidst rising inflation and labor shortages. However, the trick to a more profitable hotel isn’t simply cutting costs. It’s cutting the right costs. Know what your return […]
Responding to Positive Hotel Reviews: Are You Making These Common Mistakes?
You have no doubt given much thought to responding to negative reviews, but what about the positive ones? Responding appropriately to positive reviews is also important for maintaining your hotel’s reputation and increasing guest loyalty. Don’t miss this opportunity to build stronger connections and highlight your property’s winning attributes to potential guests. Responding appropriately to […]
6 Ways Hotels Can Boost Midweek Occupancy
Filling rooms during slower travel times is important to ensure your business’s long-term success and relevancy. Contrary to instinct, drastically reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel’s credibility. While price is a major factor in planning travel (especially with current inflation and for millennial […]
How to Compose the Perfect Hotel Booking Confirmation Email
Your booking confirmation email lets guests know you’ve received their booking, have all their details correct, and that there will be a place for them when they arrive. It’s that little bit of reassurance they need that everything went smoothly. But booking confirmation emails do more than simply confirm a guest’s booking. It’s your first […]
Travel Trends and Guest Expectations by Generation
It’s a tall order to find common ground in a group of people born between 1946 and 2012. Spanning four generations, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z play influential roles in shaping the travel industry for different reasons. Much of what you do to target a specific generation will invariably appeal to […]