How to Inspire Guests on Social Media
Social media isn’t a flashy new trend anymore; it’s a fundamental marketing cornerstone. Fifty-two percent of travelers have chosen to visit a place after seeing its image or video in their peers’ social media, and even more (60 percent) post photos on vacation. Any accommodation business that wants to amplify reach and drive bookings should […]
Big Advantages of Running a Small Hotel
Running a small operation amidst large chain hotels may seem daunting, but there are many advantages that set independent properties apart from the competition and appeal to today’s consumers. With greater flexibility to innovate and create and define their image, small and boutique hotels are an ideal traveler choice for excellent service and unique, memorable […]
The In-room Experience Guests Want
Gone are the days of pay-per-view movies and calling the front desk to adjust the thermostat (an annoying proposition even back in the 2000s). Modern guests look for a technologically advanced in-room experience that enables them to access additional amenities, make requests efficiently, and control more features of the room itself. Wi-Fi Who wants Wi-Fi? […]
6 Opportunities to Boost Revenue Your Hotel Might Be Missing
Just as it’s important to always look for ways to enhance the guest stay experience, hoteliers must constantly seek opportunities to boost revenue. Adapting your money-making strategies to the ever-changing landscape of the hotel industry will help your business stay profitable during difficult economic times and ensure long-term success. By capitalizing on consumer demand and […]
Grove Hotel
Dip into the pool or dive into the party scene at Grove Hotel. This GLBTQ+ hotel on Fire Island, New York, has everything you need to enjoy your beach vacation…even a nightclub. You can even stop by the Miss Fire Island Pageant this September. It’s a popular drag pageant with contestants from across the USA. […]
Weird and Wonderful Hotel & Travel Campaigns to Inspire You
If you’ve ever found yourself in a crowd of kids, you’ll know how noisy it gets when each one talks louder and louder in an attempt to be heard. While this blog post is not about kids, this analogy is an example of what hotel marketing can feel like sometimes! Can you relate? Marketing emails, […]
6 Priorities for Independent Hoteliers This Year
There’s a lot trending in hospitality right now—so how do you prioritize? When we sat down to work through our recommendations for independent hotels to focus their energy on this year, what emerged was a heavy focus on technology. There’s little to no separation between our digital and “real” lives anymore. Offering guests truly exceptional […]
Celebrate Spring with Style: A Hotelier’s Guide to Easter
The last of the Valentine’s Day chocolate has barely been finished and there’s already another sweet (and potentially profitable!) holiday around the corner. Easter is celebrated by 80% of Americans, and if you play your cards right, they could celebrate with you. Here’s a quick guide for independent hoteliers to make the most of this […]
How an Independent Motel Can Be a Lodging Superstar
When we think of a roadside motel, we don’t think of a business with five-star service and amenities. Ironically, that’s why independent motels are uniquely positioned to surprise and delight; guests don’t expect it. Designed to serve roadtrippers with convenient, affordable accommodation, motels are the preferred choice for many travelers—travelers who expect to get nothing […]
Hotel Marketing Trends to Watch This Year
2023 has arrived with plenty of innovative marketing trends on the horizon, from fresh openings in social media to shifts in SEO. This year, guests are socially and safety conscious with both the environment and Covid-19 occupying their mental space. Here are important hotel marketing trends to help elevate your strategy and revenue this year. […]
Tonquin Inn
Ready for your outdoor adventure? Stay at Tonquin Inn for hiking, biking, skiing, and rafting in Jasper National Park. This beautiful park in Alberta has all the stunning mountain views you could want, and the inn has everything you need to be comfortable once you get back from that hike. It’s even pet friendly! Tonquin […]
Black Bear Resort
Want to get away to the woods? Book yourself into Black Bear Resort, nestled by a natural forest in Port McNeill, BC with gorgeous harbor views. Each room comes with a flat-screen TV, high-speed internet, and a private bathtub for when you need a hot soak. And this retreat isn’t completely rustic–there are plenty of […]
How to Attract Business Travelers to Your Independent Hotel
The business travel landscape has changed dramatically post-pandemic with the Zoom boom and rise of the workcation. However, this segment can still be very lucrative if you know what your audience wants and leverage the right amenities. In 2021, business travel comprised a fifth of tourist spending worldwide, contributing over 740 billion US dollars to […]
Knight’s Key Suites
Need more palm trees in your life? Head to Knight’s Key Suites. Located in the Florida Keys, they have all the surf, sand, and blue sky you could want. You can snorkel with the sea turtles or take advantage of the town nightlife. All rooms come with free Wi-Fi (you can surf the net too). […]
Building a Brand: An Independent Hotelier’s Guide
“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]
Cornerstone Lodge
Swoop down the mountain at Cornerstone Lodge at Fernie Alpine Resort. Located in Fernie, BC, this condominium hotel comes with a gym, a common area hot tub, and plenty of snow! Or you can curl up and get cozy by the fire. Cornerstone Lodge has chosen our cloud-based WebRezPro Property Management System to help run […]
Love the Locals: How to Spice Up Your Staycation Offerings
Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. And why wouldn’t they? They can explore new facets of their local area… and order room […]
Introducing the Competitor Rate Shopper
***Guest post from Pricepoint, a WebRezPro partner*** Picture this: you’re a customer shopping online for a weekend hotel getaway with your significant other and, like most other people, pricing is giving you anxiety. The costs you keep finding on online travel agencies (OTAs) like Booking.com are largely the same, and you’re wondering how you’re going […]
Vernon Downs Casino Hotel
There’s something for everyone at Vernon Downs Casino Hotel from slot machines and live entertainment for the adults to bounce houses and a heated pool for the kids. Located in Vernon, New York, rooms each come with a flat-screen TV, microwave, and refrigerator. There’s a complimentary continental breakfast too–you don’t have to worry about where […]
Early American Motel
Pull off the road at Early American Motel in Aurora, Kentucky for a pet friendly room with a grill. It’s less than a mile from Land Between the Lakes National Recreation Area. You’re covered whether you like to fish, hunt, or simply hike. Early American Motel has chosen our cloud-based WebRezPro Property Management System to […]
6 Metrics Every Hotel Should Monitor
To run a successful hotel, you need to know your numbers. Not only that, you need to know the right numbers—your key performance indicators (KPIs). There’s no point celebrating high occupancy if your bottom line is falling through the floor. Your numbers need to tell you how many guests are coming, how much profit you’re […]
4 Big Reasons Hotel Guests Never Come Back
If you google “hotel horror stories,” three things will occur to you. One, that bed bugs, or any other type of bug, truly are the worst. Two, if the hotel is haunted, you should probably just abandon it before The Shining happens. And three, that those guests are never coming back. While your hotel (hopefully) […]
Amor Boutique Hotel
Whisk yourself away on a luxury retreat at Amor Boutique Hotel in Sayulita, Mexico where you can surf, fish, swim, or simply sun yourself on the beach–spend the winter working on your tan. The hotel is home to ten new beachfront villas, two spas, and a tranquil resort pool. Amor Boutique Hotel has chosen our […]
Hold The Phone! 6 Tips for Converting Hotel Calls to Bookings
For hotels today, there is so much focus on online conversions that the traditional voice channel is in danger of being overlooked. But call inquiries are still key to direct sales. Eighty-three percent of US travelers would rather book online, but that leaves approximately a fifth who would not. In this digital era, front desk […]
