How to Implement Guest Messaging at Your Hotel
There’s been a lot of chatter about guest messaging in the hotel industry lately. Everyone’s adopting mobile communication channels to better engage guests. It’s been happening since the pandemic forced us to avoid interacting with other people face to face. Momentum really picked up from there as hoteliers saw how quickly guests embraced text messaging […]
6 Opportunities to Boost Revenue Your Hotel Might Be Missing
Just as it’s important to always look for ways to enhance the guest stay experience, hoteliers must constantly seek opportunities to boost revenue. Adapting your money-making strategies to the ever-changing landscape of the hotel industry will help your business stay profitable during difficult economic times and ensure long-term success. By capitalizing on consumer demand and […]
Zero Stars and Scandal: How to Handle a PR Crisis at Your Hotel
Going viral isn’t always a victory. If your staffer gets caught kicking a service puppy or a guest calls their room “revenge of the roaches,” going viral can be downright, well, viral to your reputation, whether or not the accusation is true. People prefer to do business with brands who share their values, and your […]
Food for Thought: Hotel F&B Trends
Food and beverage (F&B) preferences are highly individual, so how do hotels meet the specific demands of each guest? The answer is to creatively adapt current hospitality and food service trends to your F&B offerings, resulting in a unique, timeless, and relevant experience for your guests. A New Room Service Experience Prior to and during […]
Weird and Wonderful Hotel & Travel Campaigns to Inspire You
If you’ve ever found yourself in a crowd of kids, you’ll know how noisy it gets when each one talks louder and louder in an attempt to be heard. While this blog post is not about kids, this analogy is an example of what hotel marketing can feel like sometimes! Can you relate? Marketing emails, […]
Attract High-Value Guests with Expedia Members Only Promotions
Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone. While many travelers prefer to book direct, others choose to use trusted OTA sites to compare prices and book travel because of the convenience and perks OTAs offer, including loyalty programs. Expedia […]
6 Priorities for Independent Hoteliers This Year
There’s a lot trending in hospitality right now—so how do you prioritize? When we sat down to work through our recommendations for independent hotels to focus their energy on this year, what emerged was a heavy focus on technology. There’s little to no separation between our digital and “real” lives anymore. Offering guests truly exceptional […]
Hotel Marketing Trends to Watch This Year
2023 has arrived with plenty of innovative marketing trends on the horizon, from fresh openings in social media to shifts in SEO. This year, guests are socially and safety conscious with both the environment and Covid-19 occupying their mental space. Here are important hotel marketing trends to help elevate your strategy and revenue this year. […]
An Independent Hotelier’s Guide to Virtual Hotel Tours
Advertisers have always tapped into the power of imagination. In fact, it’s the first step in creating desire. Studies show that the imagination increases guests’ intention to travel and imagining experiences can impact purchase decisions even weeks later. “Evoking the imagination as a strategy of influence” (Petrova and Cialdini) is not a new concept for […]
Building a Brand: An Independent Hotelier’s Guide
“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]
Love the Locals: How to Spice Up Your Staycation Offerings
Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. And why wouldn’t they? They can explore new facets of their local area… and order room […]
An Independent Hotelier’s Guide to Sleep Tourism
“I need a vacation from my vacation.” Hours of driving, flying, ferrying, and waiting in line. Days packed with exciting yet exhausting back-to-back activities. Sumptuous meals, drinks, and extended bedtimes. Sound familiar? In the past, going on holiday typically meant making the most of your time by participating in as many experiences as possible. Going […]
Introducing the Competitor Rate Shopper
***Guest post from Pricepoint, a WebRezPro partner*** Picture this: you’re a customer shopping online for a weekend hotel getaway with your significant other and, like most other people, pricing is giving you anxiety. The costs you keep finding on online travel agencies (OTAs) like Booking.com are largely the same, and you’re wondering how you’re going […]
WebRezPro Ranks on Hotel Tech Report’s Best Places to Work 2023 List
For the second year in a row, WebRezPro has snagged a spot as the only Canadian company on Hotel Tech Report’s 10 Best Places to Work in Hotel Tech list. It isn’t only clients who love WebRezPro; staff love it here too. WebRezPro is committed to our people and to making our company a supportive, […]
Top Tips for Cleaning Hotel Guestrooms
No matter what type of operation you run, creating a clean environment for your guests is a universally shared task for all property owners. With an emphasis on demand for effective, reliable hygiene and sanitization protocols since the COVID-19 pandemic began, now is the time for hoteliers to invest in their housekeeping departments. In addition […]
Hotel Meeting and Event Trends for 2023
In-person events, meetings, and conferences are back on! According to Cvent, 83% of event planners polled expect to host more in-person events in 2023 than in 2019! Is your independent hotel ready? Buckle up, because 2023 is bringing some major trends that will shake up the industry. Gone are the days of stuffy (and dare […]
4 Automated Tools Every Hotelier Should Use
This isn’t the age of the horse and buggy or handwritten guest book. To make sure your hotel remains relevant and competitive, you need strong technology in place to drive efficiency, personalized guest experiences, and revenue. Modern hotel technology ensures that your property not only runs smoothly but that you have all the right information, […]
How to Create Booking-boosting Hotel Videos
Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone; they book based on what makes them excited. Videos can increase conversion rates by as much as 80 percent, if they are well-produced, and you have an effective marketing strategy. Video is simple […]
How to Improve Guest Payments at Your Hotel
Payment tech may not seem like a hot topic, but it’s fundamentally important to your business and guest experience—especially now. Think of all the ways consumers can pay for goods and services these days. From credit cards to digital wallets, we’re moving towards a cashless world where digital payments reign. If you’re still asking guests […]
6 Metrics Every Hotel Should Monitor
To run a successful hotel, you need to know your numbers. Not only that, you need to know the right numbers—your key performance indicators (KPIs). There’s no point celebrating high occupancy if your bottom line is falling through the floor. Your numbers need to tell you how many guests are coming, how much profit you’re […]
7 Simple SEO Tips for Independent Hoteliers
Search Engine Optimization (SEO) is an essential part of your marketing initiatives. Think of your website as a Broadway musical: the images and videos are the stars of the show while the website design plays a supportive role. Where is SEO in this analogy? Backstage, making sure the show goes on! The right keywords, meta […]
4 Big Reasons Hotel Guests Never Come Back
If you google “hotel horror stories,” three things will occur to you. One, that bed bugs, or any other type of bug, truly are the worst. Two, if the hotel is haunted, you should probably just abandon it before The Shining happens. And three, that those guests are never coming back. While your hotel (hopefully) […]
5 Emails You Should Be Sending Every Guest
From booking through to check-out, hotel emails are an extension of your front desk, providing information your guests need and opportunities to enhance their stay, and making them feel valued. Here are five hotel emails your guests expect… Are you sending them to every guest? Let’s dig a little deeper into the purpose of each […]
7 Practical Ways Your Hotel PMS Saves You Time
It’s your property management system’s job to save you time by automating routine tasks, integrating with your other hotel platforms, and ensuring your data is there when you need it. You have enough to do already with welcoming guests, responding to reviews, and dealing with that plumbing issue in room 516. It’s enough to keep […]