Getting in on the Health Kick: Wellness for Independent Lodgings
Recent events have highlighted the importance of looking out for ourselves and others. An Ipsos survey discovered that 62 percent of Americans care more about their health than they did pre-pandemic. Both leisure and business travelers look for experiences that enhance their personal wellness regimes when away from home and use this criteria to choose […]
How to Improve the Check-in Experience at Your Hotel
Your check-in experience impacts every guest. The simpler and more streamlined that experience, the happier your guests will be. Nobody enjoys standing in line for reception after their cross-country flight. They’ve already done enough waiting at the airport (and they may be missing their luggage). They want to go straight to their rooms to collapse […]
5 Tips for Designing a Hotel Loyalty Program that Really Works
Loyalty programs give consumers a better deal and companies repeat business they can rely on, so it’s no surprise they’re growing in popularity. In 2021, eighty-three percent of consumers claim that participating in a loyalty program affects their choice whether to purchase again. Loyal guests mean revenue. As of 2020, fifty-six percent of consumers said […]
3 Ways to Strengthen Your Guest Database
Healthy guest data is the foundation of a great guest experience. Without it, lodging operators can’t know their guests and give them what they want. But it isn’t enough to collect data, you need to manage and maintain that data to use it effectively. When your guest database is managed well, it allows you to […]
Client Spotlight: Unique Stay Experiences
From private islands to fairy cottages, treehouses to ghost towns, WebRezPro has some unique accommodation clients. Over the years, we’ve worked with a variety of properties to create a flexible property management system with features as unique as they are. WebRezPro is most often used for independent hotels, motels and inns, yet its functionality extends […]
Self-Service Hotel Applications Guests Want Now
Guests need your help for a smooth, relaxing stay. However, they may not always want to stop at the front desk, especially when they’re stumbling in fresh off a red-eye or when a self-service option would be much faster. Seventy-three percent of guests are more likely to select a hotel with self-service technology. Self-service technology […]
Client Spotlight: Footbridge Beach Motel
Our latest case study highlights the experience of one of our awesome motel clients, Footbridge Beach Motel in Ogunquit, Maine. This story is a little different from our other case studies as it tells the tale of an existing customer who left, tested the water elsewhere… and came back again. Owner Mark Kilduff and his […]
The Quick Guide to PMS Integration
Data integration has always been a core concept of hotel property management systems (PMS). From front desk to housekeeping to accounting, the PMS connects hotel departments and serves as a central point of control, automating processes and eliminating the need to manually consolidate information across operations. But most hotels work with numerous key tech systems […]
Top Tips for Improving Guest Engagement
Guest engagement is fundamental to the success of a hotel. Without it, you can’t build excitement around your brand, grow guest loyalty or share relevant information—on both sides. The most basic example is the booking confirmation email. Guests will be left anxious and confused if they don’t hear anything after booking. Anxious and confused is […]
Online Distribution: Current Considerations for Independent Hoteliers
Change is always afoot. Thankfully, today’s hotel management software solutions give lodging operators a clear view of their business at all times, helping hoteliers identify trends and strategize accordingly to maximize revenue. As your markets change, your strategies evolve. This goes for your online distribution strategy too—it shouldn’t be left on set-and-forget mode. While recent […]
A Shoulder Season Checklist for Independent Hoteliers
Shoulder season is gearing up with more guests than ever willing to be flexible with their dates and stretch their vacations into fall in search of a deal. Post-pandemic, with more people ready to travel and able to work remotely, shoulder season is no longer the sleepy catch-up period it used to be. Make sure […]
5 Reasons Self-Check-in is a Must at Your Hotel
If you’ve ever visited a pioneer village or watched Little House on the Prairie, you’ll recall the dry and canned goods store where all stock was behind the counter, accessed only by the shopkeeper. Nowadays, of course, we’re well set up to pick out our own groceries—to a point where you don’t even need a […]
Hotel Review Scores Are Down: Let’s Boost ‘Em Up!
Post-pandemic, with inflation and high demand, hotels cost more. However, that high demand coupled with labor shortages and Covid precautions makes it harder for hotels to do more. This has left many guests disgruntled and feeling like they haven’t received enough value for the money they’ve spent. According to a recent J.D. Power study, hotel […]
Uncovering Hidden Fees in Credit Card Processing
Hoteliers, understanding what you really pay to take credit cards doesn’t have to be so complicated. ***Guest post from Novera Payment Solutions, a WebRezPro partner*** If you are like most business owners, you negotiated a “GREAT” deal on your credit card processing rates, but when you received your statement from your merchant processor, you were […]
How to Turn OTA Customers into Loyal Guests
As of 2019, more than half of hotel bookings came from online travel agents (OTAs) like Expedia and Booking.com. Ouch. That’s a lot of commission fees. Fortunately, that’s also a lot of visibility. It’s like window shopping. Guests browse hotels on OTAs, but they can be enticed onto your property’s own website through an appealing […]
5 Reasons You Need to Offer Online Bookings on Your Hotel Website
An online booking engine allows you to accept direct (commission-free) bookings 24/7 through your property’s website. In this day and age, every property should have one. All the beautiful hero images and polished phrases in the world won’t do you any good if your guest can’t follow through the moment they decide to book. Your […]
Are You Making the Most of Your OTA Profiles?
You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. On the other hand, they take a 15-30% cut of revenue. The truth is, despite the steep commissions, OTAs are a critical part of a […]
3 Serious Problems Caused by Disconnected Hotel Systems
Whether you’re running your property with a big book and pencil or spreadsheets or an outdated computer system, disconnected hotel management systems are detrimental to business any way you look at it. From double bookings (or not enough bookings) and disgruntled guests to painful night audits and gloomy financial statements, various glaring signs will show […]
Repackaging Hotel Packages
Every hotelier wants to add revenue, whether you’re looking to increase direct bookings, lift your ADR, or find the right promotional rates. But you’ll need more than four walls and a reasonably priced bed to keep your guests coming back. The advice you’ll find time and again is to create value-added packages, so we thought […]
4 Simple Tips for Boosting Your Hotel’s Social Media Presence
Social media used to be a job that was conducted off the side of someone’s desk when they had free time. Nowadays, it can be a full-time commitment. The problem is most hoteliers simply don’t have the time or staff to execute a full-blown social media strategy, never mind hiring someone full-time to manage it. […]
5 Operational Tasks to Automate at Your Hotel Now
Are you still managing your hotel’s reservations manually? Printing housekeeping schedules? Manually closing out each day? If so, there are much better ways to use your time! Not to mention, manual operations are prone to human error that results in dissatisfied guests and lost revenue. With today’s hotel technology, there’s no reason to make things […]
Gen Z: The Next Generation of Hotel Guests and How to Win Them Over
Born between approximately 1996 and 2012, Gen Z is more than comfortable with the latest technology. In fact, they’ve never experienced life without the internet. Gen Z is both socially conscious and sociable, whether or not they’re online. According to a Stanford survey, most Gen Z actually prefer in-person communication, so don’t neglect those smiling […]
Stand-out Hotel Amenities that Win Guests
While guests appreciate home comforts, they love a hotel stay that spoils them with special touches. Memorable amenities ensure guests come back year after year and give your hotel a unique selling proposition that makes you stand out from the crowd. Every hotel has beds. Not every bed has reinforced gel memory foam. Amenities also […]
Hotel Amenities: What Today’s Guests Look For When Booking Accommodation
To win guest loyalty, hoteliers have always needed to offer more than a place to sleep. Whether it is valet parking, room service, or an on-site spa, hotels rely on extra amenities to appeal to customers. This hasn’t changed post-pandemic. After two years of sitting around in sweatpants, trying to muster the energy to microwave […]
