Off the Beaten Path: How to Market Your Destination When No One’s Heard of It (Yet)
Not every hotel enjoys a renowned location like London, Paris, or Bali. Though these popular—and packed—destinations attract guests without trying, places off the beaten path also have great potential to snag bookings. Guests are more aware than ever of sustainable travel and overtourism (you know it’s bad when articles start talking about “tourists per head […]
How Hotel Management Software Helps Attract New Guests
Cloud property management systems (PMS) streamline daily operations and customer service delivery, which results in satisfied guests and repeat business. Most lodging operators understand how the level of efficiency and personalization facilitated by modern hotel management software turns first-time guests into loyal customers—but it’s also important to know how a cloud PMS brings those first-timers […]
Building Blocks for Success: A Checklist for New Hoteliers
Opening a new hotel is an ambitious and tenacious endeavor—and one of the most rewarding. Whether you’re building a business plan for your new hotel or still running the numbers, the journey from concept to opening is undeniably overwhelming without a plan in hand. As Benjamin Franklin said, “If you fail to plan, you plan […]
Big Advantages of Running a Small Hotel
Running a small operation amidst large chain hotels may seem daunting, but there are many advantages that set independent properties apart from the competition and appeal to today’s consumers. With greater flexibility to innovate and create and define their image, small and boutique hotels are an ideal traveler choice for excellent service and unique, memorable […]
The In-room Experience Guests Want
Gone are the days of pay-per-view movies and calling the front desk to adjust the thermostat (an annoying proposition even back in the 2000s). Modern guests look for a technologically advanced in-room experience that enables them to access additional amenities, make requests efficiently, and control more features of the room itself. Wi-Fi Who wants Wi-Fi? […]
6 Opportunities to Boost Revenue Your Hotel Might Be Missing
Just as it’s important to always look for ways to enhance the guest stay experience, hoteliers must constantly seek opportunities to boost revenue. Adapting your money-making strategies to the ever-changing landscape of the hotel industry will help your business stay profitable during difficult economic times and ensure long-term success. By capitalizing on consumer demand and […]
Food for Thought: Hotel F&B Trends
Food and beverage (F&B) preferences are highly individual, so how do hotels meet the specific demands of each guest? The answer is to creatively adapt current hospitality and food service trends to your F&B offerings, resulting in a unique, timeless, and relevant experience for your guests. A New Room Service Experience Prior to and during […]
6 Priorities for Independent Hoteliers This Year
There’s a lot trending in hospitality right now—so how do you prioritize? When we sat down to work through our recommendations for independent hotels to focus their energy on this year, what emerged was a heavy focus on technology. There’s little to no separation between our digital and “real” lives anymore. Offering guests truly exceptional […]
Building a Brand: An Independent Hotelier’s Guide
“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]
Love the Locals: How to Spice Up Your Staycation Offerings
Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. And why wouldn’t they? They can explore new facets of their local area… and order room […]
Introducing the Competitor Rate Shopper
***Guest post from Pricepoint, a WebRezPro partner*** Picture this: you’re a customer shopping online for a weekend hotel getaway with your significant other and, like most other people, pricing is giving you anxiety. The costs you keep finding on online travel agencies (OTAs) like Booking.com are largely the same, and you’re wondering how you’re going […]
Top Tips for Cleaning Hotel Guestrooms
No matter what type of operation you run, creating a clean environment for your guests is a universally shared task for all property owners. With an emphasis on demand for effective, reliable hygiene and sanitization protocols since the COVID-19 pandemic began, now is the time for hoteliers to invest in their housekeeping departments. In addition […]
Hotel Meeting and Event Trends for 2023
In-person events, meetings, and conferences are back on! According to Cvent, 83% of event planners polled expect to host more in-person events in 2023 than in 2019! Is your independent hotel ready? Buckle up, because 2023 is bringing some major trends that will shake up the industry. Gone are the days of stuffy (and dare […]
4 Automated Tools Every Hotelier Should Use
This isn’t the age of the horse and buggy or handwritten guest book. To make sure your hotel remains relevant and competitive, you need strong technology in place to drive efficiency, personalized guest experiences, and revenue. Modern hotel technology ensures that your property not only runs smoothly but that you have all the right information, […]
6 Metrics Every Hotel Should Monitor
To run a successful hotel, you need to know your numbers. Not only that, you need to know the right numbers—your key performance indicators (KPIs). There’s no point celebrating high occupancy if your bottom line is falling through the floor. Your numbers need to tell you how many guests are coming, how much profit you’re […]
4 Big Reasons Hotel Guests Never Come Back
If you google “hotel horror stories,” three things will occur to you. One, that bed bugs, or any other type of bug, truly are the worst. Two, if the hotel is haunted, you should probably just abandon it before The Shining happens. And three, that those guests are never coming back. While your hotel (hopefully) […]
7 Practical Ways Your Hotel PMS Saves You Time
It’s your property management system’s job to save you time by automating routine tasks, integrating with your other hotel platforms, and ensuring your data is there when you need it. You have enough to do already with welcoming guests, responding to reviews, and dealing with that plumbing issue in room 516. It’s enough to keep […]
Top Tips for a Successful Hotel Gift Shop
What usually comes to mind when picturing a hotel’s gift shop is a space shoved to the side filled with non-essential impulse buys like trinkets and knick knacks. However, by applying modern travel trends, a hotel’s gift shop becomes an essential part of a unique, memorable stay experience while cementing your property as a local […]
5 Sustainable Hotels to Inspire Us
By definition, sustainability and hospitality go hand in hand. To be hospitable means to be friendly and welcoming to guests, but it also means providing an environment that’s pleasant and favorable for living in. The bigger picture for hotels is how they contribute to the environment that surrounds them so that Planet Earth continues to […]
How to Create a Guest Experience to Remember
A great guest experience is one where your guest enjoys their stay and, ideally, returns next year. That’s it. While the bells, whistles, and wellness packages are nice, they aren’t absolutely necessary. You don’t have to worry if you’re not an all inclusive resort in Dubai. The key is friendly staff, ongoing guest communication, and […]
Solutions to 5 Operational Challenges Hoteliers are Facing
Demand fluctuation, a competitive marketplace, and unpredictable world trends require hoteliers to be more agile than ever before. But implementing strategic solutions can provide your hotel with a firm foundation from which to weather any storm. Let’s look at the top five operational challenges hotels are facing now and—most importantly—how to best meet them. Staff […]
How to Improve Your Hotel’s Check-out Experience
Eventually, you and your guest will have to say goodbye…unless they’re planning a very extended stay. When it comes to bringing guests back again, a hotel’s last impression can be as important as its first. Upon check-out, you want to draw attention away from the transactional aspect of the guest’s visit, i.e., the bill, and […]
How to Choose a Hotel Technology Partner
In today’s hospitality landscape, technology seems to change daily. From property management software and instant messaging apps to CRM platforms and revenue management software, there are so many tech solutions that can benefit your hotel and enhance the guest experience. There’s a lot to consider before introducing new technologies and even more when deciding who […]
7 Signs it’s Time to Change Your Hotel PMS
Change can be daunting, especially when it involves time, resources, and complex decisions. For busy lodging operators, disrupting the status quo may not fit into your demanding schedule. But if that schedule is fraught with inefficiencies, and you’re struggling to keep up with daily tasks and guest expectations, something’s gotta give before your bottom line […]