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Hotel Marketing Trends to Watch This Year
2023 has arrived with plenty of innovative marketing trends on the horizon, from fresh openings in social media to shifts in SEO.
2023 has arrived with plenty of innovative marketing trends on the horizon, from fresh openings in social media to shifts in SEO.
Advertisers have always tapped into the power of imagination. In fact, it’s the first step in creating desire. Studies show that the
The business travel landscape has changed dramatically post-pandemic with the Zoom boom and rise of the workcation. However, this segment can still
“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even
Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The
“I need a vacation from my vacation.” Hours of driving, flying, ferrying, and waiting in line. Days packed with exciting yet exhausting
***Guest post from Pricepoint, a WebRezPro partner*** Picture this: you’re a customer shopping online for a weekend hotel getaway with your significant
Managing a hostel is quite different from running a hotel. You sell beds—not always rooms—and often have to deal with activity reservations
For the second year in a row, WebRezPro has snagged a spot as the only Canadian company on Hotel Tech Report’s 10
No matter what type of operation you run, creating a clean environment for your guests is a universally shared task for all
In-person events, meetings, and conferences are back on! According to Cvent, 83% of event planners polled expect to host more in-person events
This isn’t the age of the horse and buggy or handwritten guest book. To make sure your hotel remains relevant and competitive,
Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone;
Payment tech may not seem like a hot topic, but it’s fundamentally important to your business and guest experience—especially now. Think of
To run a successful hotel, you need to know your numbers. Not only that, you need to know the right numbers—your key
Search Engine Optimization (SEO) is an essential part of your marketing initiatives. Think of your website as a Broadway musical: the images
If you google “hotel horror stories,” three things will occur to you. One, that bed bugs, or any other type of bug,
From booking through to check-out, hotel emails are an extension of your front desk, providing information your guests need and opportunities to
It’s your property management system’s job to save you time by automating routine tasks, integrating with your other hotel platforms, and ensuring
What usually comes to mind when picturing a hotel’s gift shop is a space shoved to the side filled with non-essential impulse
For hotels today, there is so much focus on online conversions that the traditional voice channel is in danger of being overlooked.
By definition, sustainability and hospitality go hand in hand. To be hospitable means to be friendly and welcoming to guests, but it
A great guest experience is one where your guest enjoys their stay and, ideally, returns next year. That’s it. While the bells,
Independent hotels receive bookings through various channels, including telephone, email, property website, and third-party booking channels (like Expedia, Airbnb, Google, etc.). Staying