
How to Create Booking-boosting Hotel Videos
Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone;

Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone;

Payment tech may not seem like a hot topic, but it’s fundamentally important to your business and guest experience—especially now. Think of

To run a successful hotel, you need to know your numbers. Not only that, you need to know the right numbers—your key

Search Engine Optimization (SEO) is an essential part of your marketing initiatives. Think of your website as a Broadway musical: the images

If you google “hotel horror stories,” three things will occur to you. One, that bed bugs, or any other type of bug,

From booking through to check-out, hotel emails are an extension of your front desk, providing information your guests need and opportunities to

It’s your property management system’s job to save you time by automating routine tasks, integrating with your other hotel platforms, and ensuring

What usually comes to mind when picturing a hotel’s gift shop is a space shoved to the side filled with non-essential impulse

For hotels today, there is so much focus on online conversions that the traditional voice channel is in danger of being overlooked.

By definition, sustainability and hospitality go hand in hand. To be hospitable means to be friendly and welcoming to guests, but it

A great guest experience is one where your guest enjoys their stay and, ideally, returns next year. That’s it. While the bells,

Independent hotels receive bookings through various channels, including telephone, email, property website, and third-party booking channels (like Expedia, Airbnb, Google, etc.). Staying

Demand fluctuation, a competitive marketplace, and unpredictable world trends require hoteliers to be more agile than ever before. But implementing strategic solutions

While economic uncertainty is curbing spending, people still plan to travel this holiday season—albeit more carefully, booking trips earlier and choosing options

If you’re like the majority of independent hoteliers, you have a lean marketing budget. Every marketing dollar matters and mistakes can be

Eventually, you and your guest will have to say goodbye…unless they’re planning a very extended stay. When it comes to bringing guests

While various channels may change and disappear, social media is here to stay. It’s like the blackberry bush in your garden. You

People don’t have to spend Black Friday in a tent outside Best Buy, huddling for warmth and wondering if that new smart

In today’s hospitality landscape, technology seems to change daily. From property management software and instant messaging apps to CRM platforms and revenue

Change can be daunting, especially when it involves time, resources, and complex decisions. For busy lodging operators, disrupting the status quo may

Everyone wants to deliver a five-star guest experience, but what exactly is it? And how can hospitality managers or hoteliers create this?

Recent events have highlighted the importance of looking out for ourselves and others. An Ipsos survey discovered that 62 percent of Americans

Your check-in experience impacts every guest. The simpler and more streamlined that experience, the happier your guests will be. Nobody enjoys standing

Loyalty programs give consumers a better deal and companies repeat business they can rely on, so it’s no surprise they’re growing in