5 Cool WebRezPro Features You Might Not Know About
A property management system, even an easy-to-use one like WebRezPro, may have such a variety of features that it’s hard for you to get to know every aspect. As busy hoteliers, you don’t always have time to sit down with it and really poke around. After all, you have guests to take care of! To […]
6 Impactful Ways to Adapt Your Hotel to Climate Change
Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. None of this is particularly good for travel. While you can and should make your hotel as sustainable as possible, you need to find ways to weather climate change as well […]
Social Media Dos and Don’ts: A Hoteliers’ Guide
It’s doubtful any hotel owner in this day and age needs to be convinced of the importance of social media marketing (it isn’t 2004 anymore or even 2014). But acknowledging the need to be on social media platforms isn’t enough. You need to make sure you’re doing it right. Here are the most important social […]
How to Create a Niche Luxury Hotel Experience
Even with post-pandemic uncertainty, plenty of people look to experience the high life when they travel…and they’re willing to pay for it. The luxury travel market is expected to more than double from $638.2 billion in 2021 to $1650.5 billion in 2031. From Rodin-inspired pastries to 24-karat gold facial masks, here’s how to attract these […]
Take Direct Bookings through Facebook
With three billion monthly users, Facebook is the place to be on the internet. The social media giant cannot be ignored by any business that wants to engage with customers. Chances are you already invest plenty of energy into cultivating your property’s Facebook presence, and we think that’s great! Now it’s time to get an […]
8 Ways to Save Money at Your Hotel
As with any other business, your property needs to make more money than you spend to keep afloat, and creating a great guest experience can get expensive fast—especially amidst rising inflation and labor shortages. However, the trick to a more profitable hotel isn’t simply cutting costs. It’s cutting the right costs. Know what your return […]
If You List It, They Will Come: A Hotel’s Guide to Google Business Profiles
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your website’s search results placement with SEO strategies. And you should. But it’s not all you can do to make the platform work for you. Maintaining your Google Business Profile is an important step to stay competitive […]
Responding to Positive Hotel Reviews: Are You Making These Common Mistakes?
You have no doubt given much thought to responding to negative reviews, but what about the positive ones? Responding appropriately to positive reviews is also important for maintaining your hotel’s reputation and increasing guest loyalty. Don’t miss this opportunity to build stronger connections and highlight your property’s winning attributes to potential guests. Responding appropriately to […]
6 Ways Hotels Can Boost Midweek Occupancy
Filling rooms during slower travel times is important to ensure your business’s long-term success and relevancy. Contrary to instinct, drastically reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel’s credibility. While price is a major factor in planning travel (especially with current inflation and for millennial […]
How to Compose the Perfect Hotel Booking Confirmation Email
Your booking confirmation email lets guests know you’ve received their booking, have all their details correct, and that there will be a place for them when they arrive. It’s that little bit of reassurance they need that everything went smoothly. But booking confirmation emails do more than simply confirm a guest’s booking. It’s your first […]
Travel Trends and Guest Expectations by Generation
It’s a tall order to find common ground in a group of people born between 1946 and 2012. Spanning four generations, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z play influential roles in shaping the travel industry for different reasons. Much of what you do to target a specific generation will invariably appeal to […]
9 Great Guest Activities Any Hotel Can Offer
One of the best ways to boost your hotel’s bottom line is to offer activity packages and add-ons. Not only do they provide an opportunity to increase your TRevPar, they give guests more of an experience at your hotel. People have returned to travel in droves, but today’s guests don’t just want a place to […]
How a Cloud PMS Generates Repeat Bookings
Growing a loyal customer base is great for business. (This goes for any industry, not just hospitality.) Bringing past guests back not only costs less than acquiring new ones, but loyal customers tend to spend more too. In addition, they advocate for your property, recommending it to their friends and family and sharing their stay […]
8 Things to Include in Your Hotel Budget
A budget enables you to plan for your business and evaluate the resources you have to achieve that plan. Projecting income and expenses for the year ahead helps you make better operational decisions. It’s like taking a road trip. You may get where you’re going if you simply drive off into the sunset, but your […]
Service Recovery Tips for Independent Hoteliers
“You can’t win an argument. If you lose it, you lose it; and if you win it, you lose it.” – Dale Carnegie Have you ever encountered an unsatisfied guest? Let’s not dwell on that question because, the truth is, virtually every hotel has received complaints at some point. However, adopting a defeatist or a […]
A Hotelier’s Guide to Recruiting, Hiring and Retaining Employees
Your employees are the backbone of your business. That’s true across industries but particularly in hospitality. They facilitate bookings, welcome guests, and ensure their stays are comfortable and memorable. It’s imperative to find and hold on to quality staff members. However, this isn’t always easy, especially in the current post-pandemic labor market. In an AHLA […]
Pandemic Hotel Trends That Are Here to Stay
The pandemic is slowly fading, and people are just as enthusiastic for travel as they were before. However, the hospitality industry is not returning to 2019 but instead moving forward with innovative concepts and technology accelerated by the pandemic. To look ahead, we need to look back at “pandemic trends” that are now the norm. […]
Why and How to Identify Your Hotel’s Compset
Learn how you stack up against the competition by building an accurate hotel compset. Short for hotel competitive set, this is a group of lodgings that are direct competitors with your own. Analyzing your hotel’s compset unveils information to help you stand out from these competitors and become the most desirable option. Basically, you must identify […]
A Hotelier’s Guide to Social Media Marketing by Channel
The internet is a big place filled with office memes, cat videos, and competitor hotels. And while you don’t have to be everywhere, you do have to be where your target audience is. In addition to a mobile-friendly website, your hotel needs to be on the right OTAs and social media channels. An estimated 4.9 […]
How to Win Guests and Influence Customers
It’s been more than eight decades since Dale Carnegie wrote his famous book, How to Win Friends and Influence People. Self-help books come and go, but this seminal work remains popular today. Why? The advice is not only practical and timely but also logical and straightforward. If Carnegie’s advice could be distilled into one sentence, […]
How to Maximize Hotel TRevPAR
Riddle: Two hotels have the same number of rooms and charge the same rates. On a given night, both book an equal number of rooms. However, in our imaginary revenue competition, there is a clear winner. How is this possible? The answer is simple (and the title of this post may be a giveaway!). TRevPAR […]
Happy Employees = Happy Guests: How to Increase Staff Engagement
While the pandemic may be winding down, and people no longer swarm the toilet paper aisle, labor shortage is still a significant challenge for lodging operations. According to the American Hotel & Lodging Association (AHLA), 85 percent of its member hotels remain understaffed. And without staff, there is no hotel. Technology can increase efficiency so […]
How to Attract Price-sensitive Guests without Slashing Prices
With Covid lockdowns fresh in our memory, the desire to travel is still strong. But as inflation and high flight prices persist, the revenge travel surge may start to wane. As the cost of living continues to rise, so will travelers’ price sensitivity. Hoteliers should keep this in mind as they strive to balance profit […]
9 Ways to Keep Guests Safe at Your Hotel
Safety issues are a surefire way to bring in bad reviews, and if you’re really unlucky, end up on the news. If you endanger a guest, that supersedes everything else about the stay experience. No one cares how delicious your steak tartare is if it gives them food poisoning. They will care about the two […]